10/6/2010 4:58 PM
ZilYen has launched a new website featuring the work of Carol S. Pearson, PhD., the leading authority on defining and managing archetypal personalities to create more inspiring brands, effective leaders and fulfilled individuals. Author of the best-selling book, The Hero Within: Six Archetypes to Live By, Dr. Pearson's work is world-renowned for its ability to identify and leverage the power of archetypal personalities, motivations and traits that are found in all people and all cultures as a means of creating powerful connections.
This website provides an overview of the system of tools, concepts, and strategies that build on the work of Carl Jung, Joseph Campbell and others. Dr. Pearson's instruments, books and services help users discover the stories they’re most moved to live out, and employ that understanding to align what's truly meaningful with how they show up in the world. In this way, they can gain the archetypal advantage characteristic of the world's most inspiring people, brands, and companies.
"We feel privileged to bring greater visibility and widespread understanding to this work. It provides a powerful model for bridging human motivation and behavior, and one that elevates the quality of branding and organizational culture alignment to new levels of effectiveness and inspiration." said Susan Waldman, ZilYen's partner and director of Strategic Services.
The site, created in partnership with the Storybranding Group, can be found at www.herowithin.com. Dr. Pearson's other publications include The Hero and the Outlaw: Creating Extraordinary Brands Through the Power of Archetypes, Maturing the American Dream and Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change.