Public relations professionals can dramatically boost their productivity and effectiveness with help from BurrellesLuce WorkFlow, a comprehensive, easy-to-use web portal just released by BurrellesLuce.
The new web portal offers single-site access to the tools—monitoring, reporting, outreach, and social media engagement—that are essential to organizing and managing PR initiatives in today’s communications environment.
“BurrellesLuce WorkFlow is ideally matched to the requirements of contemporary public relations practice,” said Robert Waggoner, the company’s chairman and chief executive. “In skillfully combining comprehensiveness with simplicity, and convenience with affordability, the new portal demonstrates the responsiveness to the market that always has defined BurrellesLuce.”
PR professionals “can finally gain control of every stage in their media planning, monitoring and reporting efforts,” said Jim French, the company’s co-chief operating officer. “And practitioners also will appreciate the attractive pricing that has been established for the service, which has the potential to become an industry standard.”