The U.S. Army kicked off a mandatory review of its PR program, which has a budget of more than $25M, reports odwyers.com.
Weber Shandwick is the incumbent PR firm on the account that is the overall responsibility of sister shop, McCann Worldgroup.
The odwyerpr.com report said the ultimate winner of the business faces the daunting task of promoting the wind-down of wars in Afghanistan and Iraq in a new era of Pentagon penny-pinching as Defense Secretary Robert Gates rides herd on outside contractors.