The U.S. Mobile Web increased by approximately 3%, from 75.3M to 77.4M users from May to June 2010.
Baltimore's Millennial Media’s U.S. unique audience reach increased by 2% in May, from 61.5M to 62.9M unique users month-over-month to a continued industry-leading 81% reach of the Mobile Web (according to Nielsen).
Multi-cultural Audiences Lead
Hispanic and Black multi-cultural audiences continue to lead in mobile data usage according to a recent study by the Pew Internet & American Life Foundation. Our June rankings of the Top U.S. Mobile DMA’s echo those findings as many of the top DMA’s represent locations comprised of high multi-cultural populations. Brands interested in reaching multi-cultural audiences should make mobile an integral part of their marketing plans.
Source: e-Marketer, Blacks, Hispanics Continue to Lead in Mobile Data Usage,
Pew Internet & American Life Foundation, July 12, 2010