By Chris Ourand

With a new platform, application or online community seeming to pop up almost hourly, educational programs to keep communicators informed are

The DC Ad Club and a full house of regional communications professionals gathered at Google’s DC headquarters for Read More »

Vocus likes North Social for Facebook marketing.  So much so, that after buying the product for their own Facebook page, they bought the company. 
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From Sept. 2 - 4, the downtown streets of Baltimore will turn into a two-mile racecourse hosting what will be one of the largest IZOD IndyCar events on the race circuit.

FutAd: The Future of Advertising, was an event presented by Ad 2 DC at the Washington Post filled with fun, food, drinks, networking, and an expert panel of speakers comprised of Matt Smith, Peter Corbett, Donna Spurrier, Zach Pentel and futurist Scott Smith.  The panel was moderated by the CEO of On the Marc Media and former Food Network TV show host,
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Grafik, Environics Communications, Fixation Marketing, Sean Breen, Leslie Bradsaw, LivingSocial, Rosetta Stone, Marriott, St Read More »

Promotional products company Mac Mannes sponsored a "Guess the Flavor Lip Balm" contest. Nancy Preston and the others went to great lengths; and fittingly were the first with the correct answer watermelon vanilla.

The United Nations declared 2011 the International Year of Forests with the goal of raising awareness for sustainable development, management and conservation of all forest types. The U.S. campaign aims to elevate awareness and understanding of the value of America’s trees and forests while showcasing the connections between healthy forests, people, ecosystems and economies. Coordinated by the National Association of State Foresters in partnership with the USDA Forest Service, Carousel30 Interactive was tapped to lead the official U.S. campaign.

According to Jeff Clabaugh of the Washington Business Journal, Erik Wemple, editor of TBD, confirmed that there will be job cuts at TBD. WJLA Channel 7 took over TBD earlier this month and announced today that there will be about 12 jobs cut from TBD.

Bethesda-based RP3 Agency has added Shawn Huddleston. In his role as interactive designer, Huddleston will straddle the line between technology and design, primarily responsible for creative and development on the agency’s digital projects.

comScore, released data from the comScore Video Metrix service showing that 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.

The Institute for Excellence in Sales & Business Development, IES&BD, announced that award nominations are now open for the organization’s 2011 awards and that Mark Ein will be the keynote speaker at this year’s awards breakfast event on May 19 at the Marriott Fairview Park in Fairfax. Ein is the Washington owner of the World Team Tennis “Washington Kastles” and is a businessman and philanthropist.  He will speak on “Managing a Winning Organization” at the IES&BD awards breakfast.

ASGK Public Strategies, the communication management firm founded by David Axelrod and Eric Sedler, announced today a major expansion of its operations in Washington, D.C. and Chicago with the recent hiring of seven public affairs professionals:

The Redhead Companies has opened nominations for its annual Redhead of the Year competition. The award goes to someone who stands up for what she or he believes and does good things for the world. According to The Redhead Companies, this is the very definition of

Just released data from West Glen Communications shows that an analysis of more than four million PSA airings from 2008 to 2010 found a trend toward airings occurring in better day parts, an increase in airings during primetime and an overall drop in airings during the overnight hours.

The Internet has reached a turning point.  The ever ubiquitous .com is more and more difficult to leverage with over 80 million .coms registered.  This .com shortage comes at an interesting time.  The Web today is almost unrecognizable from when the .com launched over 20 years ago.  It has evolved into a platform 
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 A “photo booth” feature by The New Yorker, posted on Feb. 15 Read More »

Environics Communications has been hired by the Building Owners and Managers Association International to promote the association’s “360 Performance Program” nationwide; the Pharmaceutical Research & Manufacturers of America adds Josephine Martin as executive vice president of public affairs; and R2integrated redesigned the website of Laurel-based Tower Federal Credit Union.

The Washington Post Co. is launching a news aggregation Web site called Trove that will allow users to customize the site to provide articles about subjects that most interest them. The site, which will pull material from 30,000 feeds from 10,000 sources, will let readers

One of the topics discussed and debated in local communications circles these days is Redskins owner Dan Snyder’s suit against the Washington City Paper. The discussions focus on at least two grounds: Legal and public reaction to the lawsuit – in other words, what’s the PR impact of his lawsuit?

By Debbie Friez, BurrellesLuce

Your real Facebook strategy should be to increase SEO for your organization’s website and increase sharing of your content. This was one of the tips from the National Capital Chapter of the Public Relations Society of America’s (PRSA-NCC) Feb. 10 panel
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On Feb. 16 at 1 p.m., join BurrellesLuce and national award-winning PR practitioner Paula Pedene, APR, former chair of PRSA Health Academy Section and public affairs officer at Phoenix VA Health Care System, for an educational webinar, "Home of the Free, Because of the Brave: A Salute to Veterans. Effective Techniques for Creating Your Own Public Affairs Strategy."

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The DC Ad Club hosts a Best of DC event on Feb. 24 featuring an Evening with Google at their DC office space Senior leaders from Google will be sharing the newest innovations coming out of the company this year in search services and mobile advertising

MDB Communications adds Evan Levent as an art director ... Spectrum announced that Lissette Capati has rejoined the agency as VP ... Widmeyer Communications promoted five in its DC office.

Allbritton Communications will reorganize TBD.com, its fledgling local news site, by naming a new boss for the operation and restoring the NewsChannel 8 name to the cable TV station it rebranded as TBD TV last summer, according to people at the Arlington-based company, reports The Washington Post.

DC Ad Club threw a "Between Downs" social networking event Tuesday evening, showcasing the best and the worst ads of Super Bowl XLV. What better way for a panelist of DC’s leading creative directors to debate the good, the bad and the ugly& Read More »

By Patty Briotta

Approximately 40 of the AMA’s Mid-Atlantic’s Chapter Executives gathered at the Carlyle Suites Hotel in DuPont Circle this past weekend to collaborate and connect with ideas on everything from membership to programming and operations.

Lanham-based Vocus acquired Engine 140, a software company that helps users build their brands on Twitter by identifying, attracting and engaging influencers. The acquisition marks the fourth deal Vocus has signed in the last 12 months.  In Q1 2010, Vocus acquired Datapress in France and BDL Media in China. In Q2 2010, the company acquired Help a Reporter Out, an online community for crowdsourcing news. 

According to Vocus, Engine 140’s proprietary recommendation engine identifies industry- or topic-specific influencers and then serves up & Read More »

The National Cherry Blossom Festival unveiled an all-new website designed by agencyQ, featuring improved usability with a streamlined sitemap, interactive elements, and real-time updates. The refreshed layout comes in advance of the 2011 Festival, March 26 – April 10, and provides practical information while conjuring the sights, sounds, and experiences from the nation’s greatest springtime celebration.