Satellite Radio Tours, Audio News Releases (ANRs), and Public Service Announcements were just some of the topics discussed at Why Radio Still Matters and How to Make it Part of Your Communications Strategy, a professional development workshop put on by the Public Relations Society of America’s Nationa Read More »

The Corporation for Public Broadcasting (CPB) has chosen ZilYen to support its new American Archive initiative through design of its website platform.  American Archive is an aggressive effort designed to preserve audiovisual assets of American history, through an accessible system, that will make it easily available for use throughout the entire public media system.

Millennial Media released their Sept Mobile Mix with a Companion Post (see below) by their CFO. Here are a few highlights from the report.

IABC/DC Metro kicked off its annual Silver Inkwell Awards gala in style at the Bethesda Hyatt-Regency hotel on Tuesday, Oct. 26. It was an emotional evening of both smiles and tears: The former as awardees saw all their hard work appreciated, and the latter as IABC/DC Metro president-elect Angelo Ioffreda led the chapter in cele Read More »

The Washington Metropolitan Area Transit Authority is in its final stage of its search for a marketing agency but, said one agency exec, it’s unclear what winning this account actually means.

By Maurisa Potts & Marlene Hall

Two human resources firms are the latest additions to the roster of supporters at Capitol Communicator, the online publication for the communications community in Greater Washington, D.C. and Baltimore.  The destination for communicators is structured so that prospective employers can present their core values along with job vacancies, which leads to more enduring and compatible matches.

Lanham-based Vocus, Inc., a leading provider of on-demand software for public relations management, announced financial results for the third quarter, which ended September 30, 2010. “I am very pleased with the results for the third quarter and the continued acceleration in our business as evidenced by our strong top-line growth and record net adds,” said Rick Rudman, president and CEO of Vocus, Inc. 

agencyQ launched a redesigned website for the Washington D.C. Economic Partnership (WDCEP), WDCEP.com. The WDCEP is a non-profit, public/private partnership dedicated to promoting business opportunities throughout Washington, D.C., and contributing to business retention and attraction activities. Its website serves

Walczy+Hamilton named managing partner Elizabeth Brady Hamilton as president; Williams Whittle Associates adds three: Interactive Art Director Matt Watier, and Account Directors Meredith Parrish and Dorian L. Sullivan; GYMR announces four staff promotions, and  Warschawski adds Justin

Visit Loudoun is looking for an agency to promote Virginia’s Loudoun County as the "preferred east coast wine country experience," according to its request for qualifications.  According to O’Dwyer’s, the Leesburg-based destination management organization is looking for

The fourth quarter of 2010 should show an “uptick” for communicators, according to a panel of Capitol Communicator sponsors that met earlier this week to discuss what the remainder &am Read More »

RP3 Agency has initiated a new campaign for Norfolk Southern Corporation, Ogilvy Washington has been awarded two contracts, Crosby Marketing Communications adds two real estate projects, and Blue Water Media on the move. 

Widmeyer Communications adds two to its DC-based PreK-12 education practice: Vice President Crystal Brown and Account Manager Rachel Zaentz; Susan Davis International adds Dan Gregory as senior account executive; and Linda Roth Associates adds publicist Linda Heiss.< Read More »

Your marketing activities fall into four categories, attendees at a workshop during the Public Relations Society of America’s International Conference were told.  The session was led by Greg Jarboe, president and co-founder of SEO-PR, and Laura Sturaitis, senior vice president media and product services at BusinessWire.

The goal of many marketing campaigns should be to gain the “hearts and minds” of your target audiences, not only their “eyeballs.”  That was one message attendees at the Public Relations of Society International Conference received today. 

With client organizations and public relations agencies in agreement that the process of searching for, selecting and hiring an agency is in need of repair, a new consulting firm today announced it will serve as an honest broker between the two sides to help establish effective and lasting client-agency relationships.

The Washington Business Journal has launched a comprehensive redesign of its website.  According to Alex Orfinger, WBJ publisher, the new site offers readers “both improved technical performance and better ways to delve deeper into the news.”

Goodwill of Greater Washington will be undergoing an audit of its current brand performance and impact. Conducted by ZilYen,the effort will be comprehensive and encompass the organization's advertising, digital presence, mobile, direct mail, in-store and internal communications.

Public Relations Society of America will honor five senior public relations professionals - including two with strong DC connections - as 2010 recipients of the Society’s prestigious national awards. The awards will be presented during PRSA’s International Conference, Oct. 16-19, in Washington, D.C.

By Jeffrey D. Porro

“Eye opening” and “jaw dropping” were two of the phrases floating around the room after October's Washington Women in Public Relations brown bag by Amy Webb, head of Webbmedia Group, an international digital strategy consultancy. Her presentation on “The Latest Tech Trends and How They Impact PR” was a rapid-fire introduction to emerging technologies that are or will be changing the way PR pros reach their key audiences.

Elevation has been called on once again by the U.S. Customs and Border Protection (CBP) to continue promoting approved travel documents and communications efforts under the Western Hemisphere Travel Initiative. The contract components’ include four different tasks set forth by CBP including a full-fledged new campaign to promote a wide variety of high-tech travel documents. The tasks allow Elevation to call upon their creative expertise to successfully implement each of CBP’s plans.

The D.C. office of Ogilvy Public Relations Worldwide (Ogilvy Washington) has been awarded a contract from the Family Online Safety Institute (FOSI). Ogilvy Washington is designing a core public relations campaign to enrich the online safety movement and is also supporting media outreach efforts around FOSI's 2010 Annual Conference and Exhibition.

Warschawski has been named the national “Small Firm of the Year” by PR News, a leading national communications industry resource.  The award to the Baltimore-based firm was presented at the Platinum PR Awards ceremony in NYC. 

By Chris Ourand

As fast as you thought the way of the Web is changing, brace yourself, according to David Aglar.  For PR practitioners, it holds good and bad news.  On the downside, it means having a greater understanding of how to expand the digital footprint of organizations or clients, while on the positive side it requires having time-t Read More »

Approximately 3,000 attendees are expected here in DC for the Public Relations of America’s International Conference which runs from Oct 16-19. According to PRSA, “The value of public relations has never been more critical than it is today. If you are responsible for your organization’s communication outcomes, learn how public relations can enable you to reach your goals. 

IABC/DC Metro’s Silver Inkwell Awards Gala is set for 5:30 - 9:00 p.m., Oct. 26, at the Hyatt Regency in Bethesda. According to IABC/DC Metro, it's the premier awards program for business communicators in metropolitan Washington and Baltimore. Whether you’re an internal or external communicator, agency, corporate or government practitioner, winning a Silver Inkwell is an acknowledgement of your mastery of the principles and practice of business communication.

Diversity is no longer just black and white – diversity today means something very different than it did years ago.  The largest group of buyers today are Generation Xers and Yers, and they are the most diverse generation to date.

Everyday our society is bombarded by overly-generalized marketing.  One size does not fit all.

ZilYen has launched a new website featuring the work of Carol S. Pearson, PhD., the leading authority on defining and managing archetypal personalities to create more inspiring brands, effective leaders and fulfilled individuals.  Author of the best-selling book, The Hero Within: Six Archetypes to Live By,