By News Account on
9/29/2010 3:48 PM
Burson-Marsteller appointed strategic communications veteran David Bolger as a managing director in its public affairs practice. Bolger will report to U.S. Public Affairs Practice Chair Mike Lake. Bolger has more than 25 years of experience in corporate communications, public affairs, public relations and crisis management.
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By News Account on
9/29/2010 3:35 PM
Bloomberg will hire more than 100 people in Washington and has leased new space as it prepares to launch its Web-based government information venture, Bloomberg Government, reports The Washington Post. According to The Post report:
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By News Account on
9/28/2010 5:06 PM

ZilYen has been selected as the marketing communications agency for the Department of Energy's and National Rural Electric Cooperative Association's (NRECA) national Smart Grid Demonstration Project. This project is an important initiative in President Obama's efforts to transform the U.S. energy system to strengthen our national security, ou
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By News Account on
9/27/2010 1:32 PM

With D.C. being the hub for public affairs, it’s only fitting that the Public Relations Society of America offer multiple sessions on the topic at the PRSA 2010 International Conference, Oct. 16-19 in Washington, D.C. This year, there are more than 15 public affairs and government relations sessions
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By News Account on
9/24/2010 9:41 AM
By Nicole Cairns. With ADWKDC 2010 under our belts, what’s our takeaway? We’ve talked about moving into the world of interactive advertising, advertising as a form of storytelling, and changing the way you converse in your advertising. But, now, there are no more speakers. No more panel discussions. No more Advertising Week DC 2010.
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By News Account on
9/24/2010 9:23 AM

The Public Relations Society of America National Capital Chapter celebrated the value of public relations and honored the talent and innovation in Washington public relations professionals at its 42nd annual Thoth Awards, held at the historic Willard InterContinental Hotel. Thoth, named after the Egyptian god of communications, honors the best and brightest each year.
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By News Account on
9/23/2010 7:09 AM

Almost 5,000 "session attendees" participated in this week’s Advertising Week DC - session attendees are people who signed up for one or more sessions. Two sessions sold out
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By News Account on
9/23/2010 4:58 AM
Middleburg Bank, a neighborhood bank in northern Virginia, has seen an increase in new customers recently as people leave larger national banks due to fears of instability or as a result of mergers. To attract as many new customers as possible,
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By News Account on
9/23/2010 4:21 AM

By Nicole Cairns. As a social media marketer, I understand the nature of the web. I understand how to communicate with people with different tools, what information they want to receive across different platforms, and how to encourage valuable conversations.
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By News Account on
9/22/2010 4:38 PM
PRSourceCode reports the results of its fifth annual Top Tech Communicators awards. The awards are based on the IT journalism community’s votes for the top tech PR agencies, corporate PR departments and individual PR pros.
The awards results are based on a survey of more than 800 journalists and bloggers
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By News Account on
9/22/2010 4:16 PM
Public relations professionals can dramatically boost their productivity and effectiveness with help from BurrellesLuce WorkFlow, a comprehensive, easy-to-use web portal just released by BurrellesLuce. The new web portal offers
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By News Account on
9/22/2010 3:37 PM
Chris Hansen, "Dateline NBC" correspondent, NBC News, and Greta Kreuz, veteran reporter and Maryland bureau chief for ABC7/WJLA-TV, will help present awards, Thursday, Sept. 23, as the Public Relations Society of America’s National Capital Chapter honors winners of this year’s 42nd Annual Thoth Awards.
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By News Account on
9/22/2010 3:05 PM

The Advertising Club of Metropolitan Washington, in collaboration with the American Advertising Federation (AAF), presented its prestigious Silver Medal Award at a sold-out Wednesday luncheon during Advertising Week 2010 to Doug Laughlin, founder and chairman of LM&O Advertising.
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By News Account on
9/22/2010 2:47 PM
Ron Cohn joined Widmeyer Communications as senior vice president and head of the firm’s research and polling practice; Environics Communications adds Hillarie Turner to its health-care practice as an account supervisor; and, Mike Carberry joined American University’s Kogod School of Business as executive-in-residence.
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By News Account on
9/21/2010 4:18 PM

By Nicole Cairns: I'm a big fan of incorporating interactive elements into presentations when used properly. Today's use of best interactivity goes to Diane Hessan, president & CEO of Communispace, for her use of a movie clip from "Big.”
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By News Account on
9/21/2010 4:03 AM

Like any good conference, Advertising Week DC kicked off with a bang during an incredibly informational panel discussion attended by approximately 250 people at Google's DC headquarters. Just an hour into the week's festivities, a panelist threw out one of my all-time favorite quotes from Marshall McLuhan's
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By News Account on
9/20/2010 4:42 PM

Richard Levick, president & CEO of Levick Strategic Communications, has been named to the 2010 list of The 100 Most Influential People in the Boardroom, a ranking compiled by the National Association of Corporate Directors and Directorship Magazine.
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By News Account on
9/17/2010 8:29 AM
Webinars are an excellent component of a content marketing strategy. This low-cost platform can be used to establish thought-leadership, drive website traffic, and generate leads. The trick is… connecting the dots between content, technology, and promotion.
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By News Account on
9/15/2010 4:23 PM
For the first time in the Washington Post's history, the publication will run an advertisement this Sunday on the paper's front page.
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By News Account on
9/15/2010 4:08 PM
How do your peers measure and rate online influence? Is it popularity? The size of a person’s following? A well-connected network? With so many definitions out there, are you using the best criteria when you develop your online campaigns?
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By News Account on
9/15/2010 3:23 PM

Nicole Cairns, a social media coordinator for Carousel30 Interactive, will be blogging from ADWKDC. She told us
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By News Account on
9/15/2010 9:24 AM
Tweet ups, swarms, super swarms, mayors (but not the kind who are elected to public office) – so what is all this strange lingo? All have to do with geo-location social media, the focus of the most recent
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By News Account on
9/15/2010 6:55 AM
The focus of this year’s Advertising Week DC – which begins Monday - is “transformation” and what it takes to succeed in today’s communications world. It's also your chance to meet celebrated industry leaders and hear how legendary brands, causes and candidates have successfully navigated today’s challenges.
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By News Account on
9/15/2010 4:25 AM

ZilYen adds Jeff Caporizzo as VP/creative director; Goddard Claussen adds Eric Lundberg as VP; Kate Be
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By News Account on
9/14/2010 4:11 PM
Two new clients have been added at Susan Davis International: Help the Homeless and the Joint Women's Leadership Symposium.
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By News Account on
9/13/2010 4:29 PM
Ad2 DC’s Public Service Committee has chosen DC-area non-profit Dreams for Kids as their client for a 2010-2011 pro-bono marketing campaign. During the coming months, volunteers with Ad2 DC will help Dreams for Kids by creating marketing collateral for their Extreme Recess events, and a campaign for their annual Holiday for Hope celebration in December.
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By News Account on
9/13/2010 4:28 AM
The Glover Park Group adds Jennifer Loven, chief White House correspondent for the Associated Press and past president of the White House Correspondents Association, as a managing director in its public affairs practice; Ann Saybolt rejoins APCO Worldwide as senior VP; and Matt Williams joined Maroon PR as VP/business development.
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By News Account on
9/8/2010 5:56 AM
Brotman-Winter-Fried is continuing its efforts to collect $15,000.00 that the Falls Church-based agency claims that Tareq and Michaele Salahi owe for services related to the 2008 America’s Polo Cup. According to Steve Winter, president of B-W-F, the Salahis, who gained attention related to a White House dinner last year, “skipped out” on part of the tab, ultimately, according to Winter, claiming they did not have the money to pay the agency in full for services the agency provided.
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By News Account on
9/7/2010 5:09 PM
Design Army was featured Sept. 3 in the Washington Business Journal; iStrategyLabs has picked-up digital, social and creative work from Disney, ESPN, ABC, Pinkberry and the National Building Museum; and Rosenberg Communications has merged with Levick Strategic Communications,
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By News Account on
9/7/2010 5:05 PM

Entrepreneurs' Organization (EO) has selected ZilYen to lead its upcoming brand development effort. The initiative will produce messaging, targeting and channel segmentation to support its 60-plus products and services delivered at the global, regional and chapter levels.
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