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Author: News Account Created: 3/20/2009 12:04 PM
News Blog

By News Account on 11/24/2009 5:29 PM

The Baltimore Ravens are gearing up for the division rival Pittsburgh Steelers! The Ravens must put a tough loss to the Colts behind them and focus on beating the Steelers this Sunday to keep their playoff hopes alive. Both teams will enter Sunday night's game still in the hunt for the playoffs. To help fans enjoy an enhanced football experience, R2integrated (R2i), a leading Internet marketing and technology company, in partnership with WMAR-TV, announced that the virtual brouhaha surrounding the Ravens-Steelers game will be captured and displayed at ABC2news.com via the social media platform, R2iSMASH.

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By News Account on 11/23/2009 9:53 AM

George Washington University adds Candace Smith as media relations director. Smith most recently served as a media crisis communications coach for WMATA and communications adviser to Metro's general manager.

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By News Account on 11/23/2009 9:19 AM

Ketchum adds Tim Weinheimer, former vice president and managing director at Brunner Digital, and Rebecca McCuiston, former senior vice president, consumer marketing, at Ogilvy Public Relations Worldwide, to the firm’s D.C. office.

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By News Account on 11/22/2009 11:47 AM

 

Approximately 30 percent of the 1,400 members belonging to PRSA’s National Capital Chapter (PRSA-NCC) work for associations or nonprofits. That’s why on Nov. 18 PRSA-NCC—the nation’s largest PRSA chapter—held a professional development program titled “Communications in the Nonprofit Sector: How to Demonstrate PR Value Read More »

By News Account on 11/20/2009 4:43 AM

The Advertising Council has developed a new website, My Ad Council (www.MyAdCouncil.org), which will encourage advertising agencies, media companies and advertisers to further the reach of the Ad Council's public service campaigns online. Brian Perkins, corporate vice president, Johnson & Johnson, and Chair of the Ad Council, unveiled the new site at the Ad Council's 56th Annual Public Service Award Dinner held in New York City.

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By News Account on 11/18/2009 4:34 PM

 

Susan Feeney joined GMMB as senior counselor. Since 2000, she has been senior supervising editor for NPR’s influential flagship programs, All Things Considered and Morning Edition. Along with overseeing the development of top-quality on- Read More »

By News Account on 11/18/2009 4:16 PM

 

Approximately 200 gathered at the Ritz in Tyson’s Corner on Nov. 17 for host Potomac Tech Wire’s breakfast roundtable covering Internet advertising and marketing outlook.

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By News Account on 11/17/2009 7:00 PM

In the final round of a review, agencies have a Pavlovian tendency to show excessive amounts of spec work. (It’s one of three reasons why new business presentations always run over the allotted time.)

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By News Account on 11/17/2009 6:04 PM

 

Sourcebook, an online directory that combines the best of rich media, social media and search in coming in Dec. 2009. Sourcebook will be an invaluable tool to locate advertising, marketing, public relations, media and the profession’s multitude of products and services, in one convenient place.

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By News Account on 11/17/2009 5:51 PM

Facebook surged ahead of MySpace in the battle for market share among social networks, while The Wall Street Journal has pushed past USA Today as the daily newspaper with the biggest circulation, according to the latest edition of media rankings issued by BurrellesLuce

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By News Account on 11/17/2009 8:05 AM

One of the area’s lightning rods in recent weeks has been Redskins owner Daniel Snyder, who has been the focus of media attention, most of it negative.  We asked Charlie Brotman, founder, chairman and CEO of Brotman.Winter.Fried Communications and the dean of the sports PR community, what advice he would give Snyder.

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By News Account on 11/17/2009 5:33 AM

Virginia is looking for a PR firm with travel media-relations experience.

According to odwyerpr.com, Terry Minor of the Virginia Tourism Authority said the state’s tourism entity has worked with firms on a project basis but noted that the new RFP is broader Read More »

By News Account on 11/16/2009 6:30 PM

 

 

Jon Enten, who owned Bethesda-based Enten & Associates, joined Frost Miller Group as vice president. Enten will help Read More »

By News Account on 11/13/2009 12:48 PM

Hill & Knowlton is losing its worldwide director of healthcare to Pfizer, but gaining a senior VP and healthcare policy director in D.C. from the pharmaceutical giant ... and public affairs veterans Tad Segal and Joe Clayton who, most recently, were with Widmeyer Communications, have created a full-service firm called Outreach Strategies LLC, reports the Washington Business Journal.

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By News Account on 11/11/2009 9:39 AM

P3: Paper+Pixels+Plastic is a special program organized by the Production Club of Washington to alert designers to both the challenges and remarkable opportunities of designing beyond paper.  Featured speakers are:

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By News Account on 11/10/2009 5:06 PM

Design Army reports it’s prominently featured in the 2009 Coupe International Design and Image Annual. Five projects from the studio's award-winning portfolio join the 125 featured entries, with the HRC "Politics of Possibility" winning the "Show's Best Annual Report" award.

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By News Account on 11/10/2009 7:38 AM

The Public Relations Society of America National Capital Chapter (PRSA-NCC) announced election results for its 2010 officers, board of directors and assembly delegates. This team of PRSA-NCC members oversees the chapter’s more than 50 annual professional development and awards programs designed to advance professionalism and career growth.

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By News Account on 11/8/2009 11:50 AM

Ogilvy DC announces six new government contracts ... Bob Evans Restaurants and Food Products names Brunner as its advertising agency of record ... and EagleBank selects Bethesda-based D*MNGOOD® for ad/marketing services

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By News Account on 11/8/2009 6:08 AM

 

A sell-out crowd joined ADClub DC for a Nov. 4 luncheon featuring Vint Cerf, Google’s VP and Chief Internet Evangelist. Cerf is a computer scientist whose contributions have been recognized with honorary degrees and awards that include the National Medal of Technology, the Turing Award and the Presidential Medal of Freedom.

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By News Account on 11/6/2009 6:26 PM

Each year, Washington National Cathedral takes time to honor and appreciate the hard-working volunteers who make it possible for the Cathedral to welcome visitors year round and this year, Mac Mannes, Inc., provided the emblematic jewelry for the Cathedral Volunteer Program

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By News Account on 11/6/2009 10:11 AM

 

More than 300 policymakers, nonprofit and professional society leaders, public relations professionals, academicians and mentees turned out on Nov. 6 for a good-natured roast of Washington’s social marketing icon Bill Novelli. The gala drew support for Kidsave, an organization which ensures that every child grows up in a family with love and hope for a successful future. Fundraising efforts exceeded over $230,000 dollars, an amount which will help continue the efforts of an organization dear to Novelli’s heart. 

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By News Account on 11/4/2009 6:17 PM

Washington Women in Public Relations (WWPR) celebrated the unique and inspiring careers of three PR practitioners, Jody Arlington, managing partner, PR Collaborative and director, Georgetown Entertainment and Media Alliance; Kirsten Suto Seckler, director of Global Brand Marketing and Awareness, Special Olympics; and Sarah Temple, senior VP of Social Marketing Practice, Ogilvy Public Relations Worldwide. Temple,  (left in photo)< Read More »

By News Account on 11/4/2009 7:20 AM

 

Approximately 35 people came together on Nov. 3 at Café Atlantico for a luncheon hosted by AMA-DC featuring Joe Trippi, principal, Joe Trippi & Associates.  Trippi, heralded on the cover of The New Republic as the man who "reinvented campaigning," is widely recognized as one of America's leading and most influential political strategists.  Since he began his political career, working on Edwa Read More »

By News Account on 11/3/2009 5:15 PM

The mistake: having no "people" profiles ... or only limited profiles ... on your agency web site.  Fact: 100% of decision-makers look at the web sites of 100% of the agencies they’re considering. Before they contact them. So, your web site is the first impression prospects have of your agency.

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By News Account on 11/3/2009 12:56 PM

The Home Builders Institute hired Environics Communications as their first national public relations agency to promote job training and employment opportunities in residential construction ... GraceWorkz retained RMR & Associates, Inc., ... and Crawford Public Relations announced it has been selected by Wiresoft

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By News Account on 11/2/2009 5:42 PM

"When the D.C. Lottery and its ad agency were coming up with its new POWERBALL campaign, the Redskins foment hadn't yet boiled over. It was hardly even warm" reports the D.C Sports Bog in the Washington Post.  It was was back during just a regular preseason, filled with optimism and hope and the promise of grilled Tofurkey sausages and an undefeated fantasy football campaign and maybe some hot Redskins playoff action, the Post item continued.

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By News Account on 11/2/2009 5:35 PM

 

FotoWeek DC is back. The annual competition received over 3,500 entries from 39 states and 28 countries. As for the rest of the celebration, now just around the corner, it's going to be even bigger and better this year,

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By News Account on 11/2/2009 7:52 AM

Beltway Networking has opened the polls for you to cast your vote for the "2009 Networking Group of the Year" and Capitol Communicator is pleased to have made the list of 30 different groups.

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By News Account on 10/30/2009 6:15 AM

 

Brotman Winter Fried holds 40th anniversary party ... Geoff Livingston is moving on from CRT/tanaka ... Lipman Hearne adds Adam Shapiro as VP in its D.C. public affairs team ... RMR & Associates reports that Robyn Sachs, president & CEO of RMR & Associates, has been named the 2009 winner of the Small Business Mentorship Award. 

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By News Account on 10/28/2009 8:51 AM

U.S. newspaper circulation has hit its lowest level in seven decades, as papers across the country lost 10.6 percent of their paying readers from April through September, compared with a year earlier, reported Frank Ahrens in Tuesday’s Washington Post.

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