Atlantic Mobile
Author: News Account Created: 3/20/2009 12:04 PM
News Blog

By News Account on 10/31/2014 7:23 AM

- The Leffler Agency announced two promotions.

- O'Ferrall Group hired Marialena (Lanie) Bologna as creative director.

- R2i promoted Tracy Severino Pogue to senior account director.

- EMG hired Debra Andrews as senior vice president of marketing.

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By News Account on 10/28/2014 9:48 AM

Under Armour Brand House

In an effort to bolster its in-store experience, UnderArour is looking to convert some of its Baltimore headquarter space to provide an experimental store space.

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By News Account on 10/28/2014 7:23 AM

Kathy Jeavons

Several DC agency developments have unfolded with the new week, including an executive promotion at Ketchum, a couple of wins from Sage Communications, and the start of a new PR firm.

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By News Account on 10/25/2014 12:46 PM




Frank Mankiewicz passed away last Thursday at the age of 90 years old.  The long-term Washington communications pro served Robert F. Kennedy as his press secretary during his 1968 presidential campaign, and was the figure who announced RFK’s assassination.

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By News Account on 10/24/2014 2:50 AM

Bandito and Blue Mustang in DC


This week, iostudio, George Washington University, and Delucchi Plus had agency news of note.  iostudio made a promotion, GW hired an out-of-region agency, and Delucchi Plus was acknowledged by the Washington Business Journal.

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By News Account on 10/23/2014 7:05 PM


The Washington Business Journal just released its Power 100 of 2014. Ten local communicators and media moguls made the list of power brokers.

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By News Account on 10/22/2014 8:45 AM

Cision, a provider of PR, social software and insight services, announced it acquired Gorkana Group Limited, a U.K.-based media intelligence and data insights service provider, through its parent, Discovery Group Holdings Limited. This announcement comes on the heels of Cision’s recent combination with Vocus and its acquisition of Visible Technologies.

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By News Account on 10/22/2014 6:46 AM

Fairfax, VA-based ICF Consulting acquired Olson, a 545-person Minneapolis-based communications firm for $295 million.  The move is a significant step into the global communications business, empowering ICF to offer extensive PR and advertising services.

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By News Account on 10/21/2014 7:56 AM

The American Institute for Cancer Research (AICR) retained Williams Whittle for a national outreach program for their new initiative, “CANcer PREVENTion. Together We Can”. Williams Whittle, based in Alexandria, won the assignment in a competitive pitch, and work begins immediately on a television and print campaign which will be launched in January 2015.  According to a release, AICR has been conducting research into the prevention of cancer for thirty years. This new initiative is designed to get the word out about the fact that nearly half of all cancer is preventable as well as the changes in diet and exercise that can help prevent the disease.

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By News Account on 10/21/2014 7:41 AM

Martha Boudreau


Martha Boudreau, a highly respected and recognized leader in international communications, has joined AARP in the newly-created role of executive vice president and chief communications and marketing officer.  Prior to joining AARP, Boudreau served in a variety of high-level positions at FleishmanHillard for over 25 years and was responsible for growing the agency's D.C. office into one of its most successful offices. She also served as president of their Mid-Atlantic and Latin America regions. She is widely respected in the industry for vision, employee leadership, market perspective and developing cutting-edge products and services for clients.

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By News Account on 10/20/2014 10:56 AM

C.Fox Communications is accepting nominations for its 2015 "it" Award, worth up to $50,000 of pro bono communications services for one nonprofit. The fifth installment of the award represents a significant increase in value, worth more than double the dollar amount in previous years, stated the agency.

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By News Account on 10/20/2014 6:31 AM

- MGH in Owings Mills has been selected by Bray & Scarff Appliance & Kitchen Specialists, Next Day Floors and Alex Cooper Auctioneers, Inc. to provide a variety of advertising and marketing services;

- OrderUp, Inc., an online and mobile food-ordering platform based in Baltimore, added three to its staff; and,

- JigSaw Marketing Solutions in Bel Air added Katie Cole as public relations and social media specialist.

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By News Account on 10/20/2014 5:57 AM

Brand USA, the D.C.-based, large-scale, public-private partnership promoting travel and tourism to the United States, is looking for an agency to guide global media relations in the face of declining international travel, reports O’Dwyer’s.

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By News Account on 10/17/2014 10:03 AM

Arlington-based LMO Advertising was selected by the Virginia Lottery to help promote the Lottery’s brand and games through consumer engagement and social media.  As part of its work with the Virginia Lottery, LMO will develop the strategy and planning related to media buying and social media engagement to help generate consumer excitement about the Virginia Lottery and its games. “The Virginia Lottery is one of the most iconic brands in Virginia and we are thrilled to be a marketing partner,” said

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By News Account on 10/16/2014 12:28 PM

Washington Women in Public Relations announced that Patrice Tanaka, co-founder and chief counselor/creative strategist at PadillaCRT, will be the keynote speaker for its 25th annual Washington PR Woman of the Year Award Luncheon on Friday, November 14, at the Fairmont. The Woman of the Year luncheon, established in 1990, is WWPR's signature event and celebrates the accomplishments of women who are raising the bar in public relations.

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By News Account on 10/14/2014 1:15 PM

Owings Mills-based Medifast, Inc., a leading manufacturer and provider of weight-loss products and programs, named GKV in Baltimore, as agency of record. GKV will work with Medifast to develop the company's 2015 multi-media campaign.

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By News Account on 10/14/2014 12:48 PM

James MacGregor, publisher of the Silicon Valley Business Journal in San Jose, Calif., has been named publisher of the Washington Business Journal. MacGregor, 45, succeeds Alex Orfinger, who was promoted to executive vice president at American City Business Journals after 18 years as publisher in Washington. (ACBJ owns both WBJ and Silicon Valley Business Journal.)

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By News Account on 10/14/2014 9:46 AM

- Stratacomm LLC added Laura Zabriskie as a senior public relations and marketing specialist, Amy Rigard as a communications outreach specialist, Kenneth Gayles as a senior account executive and Katie Hibson as an account executive;

- Wolf Trap Foundation for the Performing Arts engaged Environics Communications to promote its nationally recognized Early Childhood STEM Learning Through the Arts program; and,

- Focused Image Inc. has been retained by SOS International.

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By News Account on 10/14/2014 9:18 AM


Crosby Marketing Communications added Dan Benner as a senior digital designer and Katie Kattermann as a senior integration manager.  As a senior digital designer, Benner will play a lead role in creating digital campaigns and websites for clients including DAV (Disabled American Veterans), Kaiser Permanente and ENERGY STAR.  Prior to joining Crosby,

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By News Account on 10/14/2014 9:09 AM

- Groove announced that Ray Bularz has been named creative director;

- idfive added Max Kellner as account supervisor;

- Spokes Marketing added Alexander “Alex” Klaff as account executive; and, 

- Jeff Cochran has been hired as director of client services at ADG Creative in Columbia.

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By News Account on 10/13/2014 3:35 PM





Cision and Vocus have officially joined forces and will operate as Cision. The announcement was made Monday evening in Washington, D.C.  “PR has expanded, and traditional PR is just one part of our job. Our roles now include digital Read More »

By News Account on 10/12/2014 3:37 PM


The Federal Communications Commission is considering whether to punish broadcasters for using the word "Redskins" in reports about Washington's NFL team, reports Reuters, adding that it's a word "many consider a slur to Native Americans."

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By News Account on 10/10/2014 8:26 AM

Golin hired Neal Flieger as managing director of the agency’s D.C., Richmond and Baltimore offices. In addition, Flieger will play a key leadership role for the agency as executive director, client strategy. He will be responsible for business development in the D.C. area, while developing planning tools and processes to help clients and account teams land on effective strategies and powerful creative platforms. Flieger has held a number of leadership positions over his 20-year tenure at his former agency,

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By News Account on 10/8/2014 5:24 PM


Communications Arts has featured D.C.-based Woolly Mammoth Theatre Company’s current marketing campaign. According to the CA story, Woolly approached Bethesda-based RP3 to help revitalize its brand to reach broader audiences looking for fun, intelligent cultural experiences. According to the CA story,

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By News Account on 10/8/2014 11:38 AM


Capitol Communicator is launching a new publication site in November. Sourcebook, in its current configuration, will not be a part of the rebrand/refresh. Due to this change, we are no longer accepting new registrants to Sourcebook. Stay tuned for the launch of our new site and updates.

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By News Account on 10/7/2014 1:20 PM

The hot topic in Baltimore this week is the Orioles, of course, and it seems everyone is getting in on the action. In Sunday’s edition of the Baltimore Sun, Cheerios took out a full-page ad, cheering on the O’s.

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By News Account on 10/7/2014 1:07 PM

- Weiss PR in Baltimore has been named U.S. agency of record for New Zealand-based Wynyard Group and Mind Over Machines;

- Baltimore-based GKV announced that Stacey Wynia joined as VP/director of public relations and social media;

- Bonnie Heneson Communications named Cara Foley social media account executive; and, 

- Nicole De Luca named marketing coordinator at Wilhelm Commercial Builders in Annapolis Junction.

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By News Account on 10/7/2014 12:43 PM

Washington Women in Public Relations (WWPR) will host its 25th annual Washington PR Woman of the Year Award Luncheon, Friday, Nov. 14, at the Fairmont in D.C. to celebrate the accomplishments of women who are raising the bar in public relations. The Woman of the Year luncheon, established in 1990, is WWPR's signature event. It is an annual experience fostering camaraderie among women in public relations, culminating in an event, states WWPR, "that honors the achievements of those who have reached a pinnacle in the profession." Finalists for the award are:

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By News Account on 10/7/2014 8:33 AM

Since 1947, Ad 2 has been focused on empowering advertising's future leaders through educational programs, leadership development, networking opportunities and public service; but they have some to the conclusion that the current logo "doesn't reflect high creative standards, feels dated, and includes type that is illegible."

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By News Account on 10/6/2014 11:00 AM

- Van Eperen & Company in Rockville, Md, will promote the fourth-annual Washington West Film Festival which runs from Oct. 22-26;

- Frost Miller Group in Bethesda added Heather Meyer as account strategist; and,

- Linda Roth Associates, Inc., added Ashley Abed and Mary Cline.

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