By News Account on
1/31/2012 4:26 PM
SnagFilms and the D.C. Office of Motion Picture and Television Development announced the winner of Washington’s Best Film competition at an event at George Washington University. “Released for Life,” produced by students attending The Documentary Center at George Washington University’s School of Media and Public Affairs was named Best Film by D.C. Mayor Vincent C. Gray and SnagFilms founder and chairman Ted Leonsis.
Read More »
|
By News Account on
1/31/2012 1:17 PM
For anyone who appreciates the art and science of advertising, there's no better occasion than the Super Bowl to see a big stage, big ambitions and big budgets combine for some memorable ads, as well as some memorable misfires -- not unlike the game itself, begins an Ad Age story.
Read More »
|
By News Account on
1/31/2012 11:55 AM
Hager Sharp reports the agency will provide communication support to Educational Testing Service, a global leader in high-quality assessments and education research ... The California Tortilla restaurant chain selected iostudio to lead its efforts in consumer, business to business and franchise PR initiatives ... Linda Roth Associates reports the promotion of Jessica Zachar to senior manager and publicist.
Read More »
|
By News Account on
1/31/2012 11:47 AM
RP3 Agency added Kurt Roberts as director of creative technology. Roberts joins RP3 as the agency takes on more and more complex digital and mobile challenges.
In his position, Roberts – who had consulted with RP3 for several months prior to joining the team full-time – will be responsible for leading all digital efforts for the agency. He will be further building the agency’s development team, working with clients such as Norfolk Southern,
Read More »
|
By News Account on
1/31/2012 11:34 AM
OmniStudio has chosen the Washington Literacy Center as its 2012 REACHOut partner and will provide a thorough rebranding for the organization, including a new logo, website and collateral materials. WLC’s new identity will be rolled out at their annual Love Letters for Literacy event, on Feb. 15, at the National Museum of Women in the Arts. Right now, you can support WLC by visiting their current site where you can learn more about their students and purchase Love Letters tickets.
Read More »
|
By News Account on
1/31/2012 8:15 AM
Destination DC selected MDB Communications as Agency of Record to update its consumer-focused “Power” campaign and guide its media planning. MDB was selected in a competitive review that involved 11 agencies, and will provide strategy, creative and media buying services. The campaign will unfold in multiple media channels that will likely include online, print, and out-of-home, and incorporate multi-media marketing initiatives
<
Read More »
|
By News Account on
1/30/2012 6:00 AM
A memorial service was held last week for Fritz Roland, who died earlier in the month. According to his obit in The Washington Post, Roland was a “long time pillar of the Washington film community … (and) The list of Fritz's accomplishments is long, varied and lustrous."
Read More »
|
By News Account on
1/30/2012 5:39 AM
Ad 2 DC will host FutAd: Direct Connections, sponsored by Rocket Fuel Inc., a Feb. 16 event with networking, food, and a panel discussion highlighting the future of marketing, communications and advertising. The Boston University Center for Digital Imaging Arts’ Georgetown Campus (CDIA – Georgetown) will host the event, which runs from 6:30 – 9 p.m., where an expert panel will analyze the DNA of a modern-day brand experience.
Read More »
|
By News Account on
1/27/2012 5:19 AM
SmithGifford launched a campaign featuring TV, print, radio, online and outdoor, as well as a robust social media campaign to promote this year’s Washington Auto Show, which opens to the public today. SmithGifford created a tagline of “750,000 square feet of pure car love” that is used in all campaign elements.
Read More »
|
By News Account on
1/26/2012 5:34 AM
"Potentially hundreds of thousands of dollars are missing" from the local chapter of the National Academy of Television Arts and Science, reported Bruce Leshan of 9News Now, and the organization has voted to proceed with filing criminal charges against its former treasurer after it found the money missing.
“Just about everybody is familiar with the Emmys -- they're among the most prestigious awards in television,” Leshan reported
Read More »
|
By News Account on
1/25/2012 4:09 PM
The Maryland Transportation Authority will once again seek bids for its toll facilities ad campaign, but an agency spokeswoman said a timeline for issuing the requests has not been set, stated a report in the Baltimore Business Journal.
The transportation authority originally hoped to award the $2.3 million contract to Pulsar Advertising, a D.C. firm. But ...
Read More »
|
By News Account on
1/25/2012 3:23 PM
Washington Women in Public Relations (WWPR) announced its 2012 board of directors to serve its over 300-member organization during its annual meeting at the National Press Club. The 2012 slate is as follows:
Read More »
|
By News Account on
1/24/2012 6:16 PM
Vocus, Inc., has released its annual State of the Media Report. The report is a study of key media industry trends for 2012 and is compiled by the Vocus Media Research Team. Titled “Evolving and Merging”, the report finds the industry in a state of rapid transformation as forward-thinking media outlets experiment with new, digitally-enabled models of delivering content.
Read More »
|
By News Account on
1/24/2012 6:03 PM
H&R Block announced that Brian Hart has been named director of government relations in the company’s D.C. office. Hart was most recently a vice president, group manager for Ketchum Public Affairs ... Ogilvy PR reports that Jeff Chertack moved from DC to the firm's Brussels office ... and, The Ad Agency is promoting the upcoming Chinese New Year parade.
Read More »
|
By News Account on
1/24/2012 5:10 PM
From February 13-17, DC will host its first-ever Social Media Week, a week-long festival featuring independently curated (and mostly free) speakers, panels, workshops, events, and parties all across the district celebrating tech and social media in the Nation's Capital. After opening registration just one week ago, SMWWDC already showcases 46 events and nearly 1,000 registrants.
Read More »
|
By News Account on
1/24/2012 4:50 PM
Fifty-six of the ad industry’s most acclaimed professionals from around the world – including Pum Lefebure of Design Army in DC - have been selected to judge the 37th annual One Show, One Show Design and One Show Interactive Awards. Produced by The One Club, the renowned international creative awards are held during Creative Week, May 7-13, in NYC.
Read More »
|
By News Account on
1/24/2012 4:31 PM
The DC Chapter of the American Marketing Association (AMADC) reports establishing an educational partnership with R2integrated. R2i will assist AMADC with the execution of its growing “How To” marketing education series, providing critical content support, expertise, and leading guest speakers to the region’s marketing professionals.
Read More »
|
By News Account on
1/24/2012 3:53 PM
Employees at Susan Davis International walked away better cooks and team players after a cook-off at CulinAerie. Chef judge Amander Weave Page said the winning team’s (pictured above) Salmon En Papillotee with Herbed Goat Cheese Risotto won for its taste,
Read More »
|
By News Account on
1/19/2012 4:49 AM
Google is focusing on the importance of protecting personal information in an unusual marketing campaign for a company that has been blasted for its own online privacy lapses and practices, according to an AP report. The ads will appear in dozens of U.S. newspapers including The New York Times, USA Today, and The Wall Street Journal; and magazines, including Time and the New Yorker. Google Inc. also will splash its message across billboards within the subways of New York and Washington, as well as various websites,
Read More »
|
By News Account on
1/18/2012 4:42 PM
Miles Media has been selected by Destination DC to lead the organization’s efforts to redesign Washington.org. In addition, the official tourism and marketing office for the nation’s capital, asked Miles, which is based in Sarasota, FL, to develop a new mobile site, oversee
Read More »
|
By News Account on
1/18/2012 4:23 PM
Metro's media team added Caroline Lukas and Philip Stewart ... Widmeyer Communications added Nebyat Ejigu as senior producer and project manager in its digital and creative team ... Crosby Marketing Communications announced that Kerry McHugh joined the firm as an integration manager ... Linda Roth Associates added Gabriela Torres as administrative assistant.
Read More »
|
By News Account on
1/18/2012 3:34 PM
Because communication-related events have, in many instances, morphed into week-long activities and because Capitol Communicator covers and promotes many of these events and much more throughout the year, Capitol Communicator dubbed 2012 as CCYEAR. CCYEAR serves as Capitol Communicator's marketing campaign for 2012 referring to the communications community taking notice that Capitol Communicator is the place to go year-round for news of weekly events such as Adweek DC and Baltimore
Read More »
|
By News Account on
1/18/2012 5:30 AM
Eight years ago, Jake and Pum Lefebure launched Design Army from their kitchen table; now the 12-person team has a studio on H Street NE, reports this week’s Washington Post magazine, which has a feature highlighting some of the equipment that helps them capture their creative vision on film.
Read More »
|
By News Account on
1/18/2012 4:54 AM
Google regularly makes creative use of its homepage art that it has patented as “Doodles.” Today’s logo, however, is the Internet company’s most powerful visual statement ever, reports Michael Cavna in The Washington Post.
According to Cavna, where the brightly colored letters spelling “Google” normally appear, today the iconic logo is almost entirely blocked out and blacked out to protest proposed congressional legislation involving Internet regulation.
Read More »
|
By News Account on
1/18/2012 4:42 AM
According to DCRTV, CBS Radio's new all-newser WNEW is delaying its launch from Jan. 19 to next Monday, Jan. 23, but the news operation “is already up-and-running, with its newly-hired staff performing 24-hours daily of news programming - for in-house use only
Read More »
|
By News Account on
1/18/2012 4:31 AM
The Independent Public Relations Alliance (IPRA) kicked off the new year with its first Speaker Luncheon of 2012, entitled “Indie Brand Check”. The Jan. 5 event featured guest speaker Amanda Miller Littlejohn of Mopwater PR who presented a step-by-step guide
Read More »
|
By News Account on
1/12/2012 7:13 AM
Capitol Communicator has partnered with WB&A Market Research to survey the communications community in the greater DC and Baltimore markets. The "State of the Communications Industry" data collected from this survey will be published quarterly and should provide communications professionals with valuable insights about the state of the job market. We need your participation
Read More »
|
By News Account on
1/12/2012 5:56 AM
Washington D.C.'s Design Army reports it has completed a promotional campaign for The One Club's annual One Show 2012 competition: ONEderful. The One Show, hosted by the One Club in NYC in May, is the premiere global advertising award show that sets the industry standard for creative advertising in print, television, radio, outdoor, innovative marketing, integrated branding and branded content
Read More »
|
By News Account on
1/11/2012 5:29 PM
The pending launch of WNEW all-news radio in DC is continuing to send ripples through the local broadcast community. DCRTV stated that it heard “a rumbling that new CBS news talker WNEW will be getting weather forecasts from DC's CBS TV affiliate, Gannett-owned Channel 9/WUSA, which features Topper Shutt and Howard Bernstein.” In addition,
Read More »
|
By News Account on
1/11/2012 4:21 PM
By Debbie Friez, BurrellesLuce
Communication needs to be guided by transparency, advised Bill Murray, chief of media relations for the International Monetary Fund (IMF), at the National Capital Chapter of the Public Relations Society of Am
Read More »
|