Jan 26

Written by: Insights Account
1/26/2010 9:39 PM

More than 1,000 executives with marketing responsibilities were asked to rate seven types of media (direct mail, internet, newspapers/consumer magazines, promotional products, social media, trade publications and TV) in terms of achieving eight attributes generally considered important to marketers. The result was that promotional products rate No. 1 in five of the eight listed attributes. Direct mail and internet came in as No. 2 and No. 3, respectively.  Promotional products ranked No. 1 in the following areas:

• Ability to achieve long-term memorability at the cost of paying only for a single exposure
• Flexibility to fit the cost of the medium to whatever budget is available
• Ability to bond audience to advertiser so as to promote repeat business
• Audience friendly (i.e., not so likely to offend or be regarded as a nuisance)
• Ability to generate traffic (e.g., stores, tradeshows, events)

To reach the whole report, click here: http://www.ppbmag.com/Article.aspx?id=5081

 

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