Dec 20

Written by: Insights Account
12/20/2009 11:49 AM

Searching for new ways to generate revenues as their traditional lines of business have been impacted this year,  Chris Huebner, president of Mac Mannes, Inc., tells us that organizations are increasingly looking to branded ad specialty items as a new revenue channel. Heubner notes that a trade industry publication states that while hats and t-shirts with their own logos will never become their primary business, these ecompanies appreciate the extra dollars as well as the extra advertising impressions they get from selling these items.  According to Huebner

This month, PepsiCo launched www.ShopPepsi.com. Here consumers can purchase shoulder bags, t-shirts, hoodies and belts as well as ice cream scoopers, clocks and canister sets – all emblazoned with the Pepsi logo. The products feature an array of designs ranging from contemporary to vintage looks. Through the holidays, consumers could even receive a 20% discount and free scarf with purchase.
                  
At the same time, Coca-Cola announced its merchandise plans for the 2010 holiday season. The number-one cola company struck a multi-year licensing agreement with Paramount to produce co-branded Coca-Cola and "It's a Wonderful Life" merchandise. Coke is featured prominently in scenes shot in Gower Dugs. The film will celebrate its 65th anniversary with branded apparel, drinkware and other items.

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