Apr
1
Written by:
Insights Account
4/1/2009 8:52 AM
Fleishman-Hillard’s DC office provided us with the following trends worth tracking:
CMO Council Report notes: Top marketers from around the world say their budgets and staffs are holding up fairly well during the recession, but they are feeling more pressure to sharpen their focus, grow market share, show ROI and better prepare to meet digital marketing and measurement challenges, according to the Marketing Outlook '09 report from the Chief Marketing Officer (CMO) Council. Across-the-board efforts to be more 'digital' include retraining employees, aligning and integrating internal processes, forging closer ties with IT organizations and making agency changes in the areas of web design/development, interactive marketing, and public relations. Digital marketing and new media are also top ad spending priorities for the coming year, with budgets aimed at online and Web 2.0 initiatives almost 50% higher than spending earmarked for traditional media.
PRWeek reported: A new crop of monitoring services dedicated to social media has recently surfaced that is giving PR pros more choices and ways to select services that meet their needs. These systems run the gamut from the very basic "how many blog hits and where," to more sophisticated real-time tracking tools that sort and prioritize influencers and track mentions in other online platforms such as videos, Twitter, Friendfeed, LinkedIn and other emerging properties. The key, experts say, is to select the tool that will best meet the client's needs in terms of scope and sophistication but also will gather the most relevant information about influencers and their networks. "The biggest gripe that PR people have is they don't have time to create one-on-one influences [for] everyone in the blogosphere," said Brian Solis, principal at FutureWorks PR. "But if you can identify who are the most influential and authoritative, you can reach a wide audience."
According to the Associated Press: Netflix, the online video rental service, is partnering with Facebook, whose large community of young, tech-savvy users could help drive growth for the company. Starting this week, Netflix users have the option of using Facebook Connect—a new offering that links individual Facebook pages to third-party Web sites—to share their ratings of Netflix rentals with their Facebook friends. Movie ratings will also appear on subscribers' Facebook profile pages and will link back to the correlating movie page at Netflix.com. "Intuitively, the folks streaming (Netflix movies) on the laptop tend to be the under-25 crowd," said Netflix spokesman Steve Swasey. "You could make the leap that it is the more tech-savvy … the early adopter crowd … but Facebook is becoming more mainstream." Netflix joins other Facebook Connect partners including CBS, Disney-ABC, Discovery.com, and Hulu.com.
Tags: