In a million-channel media world where the medium is the message and vice versa, RP3 created a brand experience earlier this month for its client, Norfolk Southern to demonstrate the company’s investment and support in developing thoughtful ways to address infrastructure challenges facing the country.
The experience was a day-long event on Oct. 14 organized with The Washington Post. The live forum convened leading experts for one of the most in-depth and progressive discussions on the subject to date. The summit, titled “Fixing America’s Foundation: Rebuilding Transportation Infrastructure,” was dedicated to forward-looking, constructive conversation around both the problems and potential of America’s railroads, highways, bridges and transit systems.
The summit, titled “Fixing America’s Foundation: Rebuilding Transportation Infrastructure,” was a day-long round-table discussion with a live web stream. Thought leaders in transportation, urban planning, and finance (including U.S. Transportation Secretary Ray LaHood and U.S. Transportation Secretary Raymond LaHood (left on photo) and U.S. Representative John Mica) participated and Norfolk Southern CEO Wick Moorman, (right in photo) provided the keynote speech.
With the nation’s transportation infrastructure at a tipping point, Norfolk Southern viewed this as an opportune moment to bring together top thinkers with broad perspectives in order to advance ideas and specific plans for fixing our nation’s foundation. The company is committed to finding innovative solutions to this problem, and created this brand experience with Washington Post Live that mirrored the objectives and the values of the brand.
It is Norfolk Southern’s hope that, with the help of this event, creative solutions that don’t rely solely on public funding will become more readily available.
The Post followed up the summit with a special report on Oct. 23 in its Sunday Business section highlighting the day's discussions and speakers. You can check out the summit at http://washingtonpostlive.com/conferences/infrastructure