White+Partners has been working with Harrison College, a career college that offers both online and campus curriculum, over the past year. Harrison College was seeking to build a differentiated brand identity that would be integrated into all marketing facets to increase awareness and enrollments in the college. In addition, White+Partners and Harrison College needed to further define and differentiate the brand, while delivering on specific inquiry and enrollment goals.
Through both qualitative and quantitative research, White+Partners helped to define Harrison’s brand positioning and key differentiators for both their near and long term potential students. Most recently, a new brand campaign that has been embraced by the market was launched through a strong mix of traditional media including TV, radio, online banners, billboards and collateral.
In addition, White+Partners and Harrison College rolled out a new, future forward website to their emerging growth audience designed to maximize engagement and drive inquiries. Interactive strategies were employed to drive efficiency through daily optimization of search engine marketing, display advertising and paid social media efforts. Creative messaging was designed to tap into the brand look and feel with a strong call to action. Also, custom landing pages were built to ensure a consistent message and lead visitors down the inquiry funnel.
Through solid brand positioning, a new contemporary, technology driven website, strong creative campaign and daily online plan optimization, White+Partners has been able to increase integration across the entire Harrison College brand, drive inquiries and decrease cost per inquiry/enrollments to date.