In a million-channel media world where the medium is the message and vice versa, RP3 created a brand experience earlier this month for its client, Norfolk Southern to demonstrate the company’s investment and support in developing thoughtful ways to address infrastructure challenges facing the country.  The experience was a day-long event

During their recent WhatCounts Email Summit in Las Vegas, WhatCounts had a chance to meet with attendees to ask about their best practices and tips. The Summitt was an educational event that showcased some of the best practices in email marketing. In this video, Tim Brechlin, the interactive marketing coordinator from the Greater Madison CVB, provided his tips for improving the quality of your email lists.

White+Partners has been working with Harrison College, a career college that offers both online and campus curriculum, over the past year.  Harrison College was seeking to build a differentiated brand identity that would be integrated into all marketing facets to increase awareness and enrollments in the college.  In addition, White+Partners and Harrison College needed to further define and differentiate the brand, while delivering on specific inquiry and enrollment goals.

By Mike Carberry, Priam Communications LLC

David Ogilvy said that advertising is about salesmanship. He also said about advertising that, “If it doesn’t sell, it isn’t creative”. Mary Wells Lawrence, one of the most creative advertising executives in history, also constantly emphasized the importance of creating advertising that sells.

By Matt Smith, CEO, SmithGifford

So here we are at SmithGifford HQ back in the summer thinking about how we could possibly turn Cyber Security Month (October) on its ear and create explosive interest in our client, Intersections, and their identity theft protection product, IDENTITY GUARD®.

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By Nichole Paro, RP3 Agency

A study was released recently by the CMO Council on the state of marketing today, with some pretty telling figures. According to a survey they conducted, 56% of marketers intend to make some sort of agency change this year – over half! That's scary news for us agency folk. Or good news, perhaps, depending on how you look at it.

By Anna Steely, Carousel30

Advertising Week DC was not just a success in itself, but I consider it a success for myself. This whole week provided me with knowledge and networking conveniently located all in one place. I learned so much and met so many great people. I cannot thank Ad Club DC enough.

The last day of Advertising Week I learned to listen

By Cary Hatch, MDB Communications

The CEO Leadership Forum on Diversity, sponsored by the 4A’s, fielded top CEOs in an “open mic” session to share the work that they are doing to advance diversity in the industry – and their agencies specifically. The ADWKDC event created significant dialogue among panelists and attendees, addressing the successes and shortcomings of creating, leading and executing sustainable diversity and inclusion programs

By Anna Steely, Carousel30

Wednesday’s ADWKDC panels were chocked full of great people and insights ideas. I learned how to help your brand succeed, why your brand is succeeding in today’s economy and how to further your success in the future.

One of the sessions during Advertising Week DC focused on “What’s New in Multicultural Marketing?” ... and the answer is plenty! The session was moderated by Pablo Izquierdo, executive vice president of Elevación, and he provided us with this overview of the growth of the Hispanic market. According to Izquierdo: What many have been predicting for years is finally a reality:  Hispanics are the single largest driving force in how the U.S. population has been growing.

By Anna Steely, Carousel30

Being new to the DC area, this is my first time to experience the long awaited for Advertising Week DC 2011. All month I had been looking forward to it, and my curiosity had me hopping out the door to see my first panel.  I hastily parked near the AARP headquarters and hurried into the event’s room where I surprisingly stumbled upon a networking cocktail hour. After I floated among the crowd and met amazing people from all over the Washington, DC, metro area, I quickly found my seat to hear president and CEO of Millennial Media Paul Palmieri begin his presentation, “Mobile at the Core of Your Digital Marketing Strategy.”

Since the government announced last year that it would give priority to cloud — or Web-based — computing, contractors have been overloading their Web sites with images of puffy white clouds and blue skies, wrote Marjorie Censer in The Washington Post’s Capital Business.

Censer stated: “They’re hoping to show that they’re on board with the new policy — and ready to be awarded contracts — but some marketing specialists say the images may signal something else.”

By Greg Kihlstrom, Carousel30

I have a number of friends at traditional advertising agencies who question the term "digital agency." Being someone who never wants to be using yesterday's terminology, I feel that I can be fairly sensitive to making sure that my company is identifying itself in the proper way.  The argument is usually that

Residents of South Central Pennsylvania - Dauphin County (Harrisburg) as well as Lancaster, Lebanon and York Counties - rated Washington, DC, as a more appealing leisure travel destination than Baltimore or Philadelphia.

As hundreds of companies jump into the online-coupon market, consumers and merchants may have begun to grow weary of offers. At the same time, increasing competition among websites threatens to squeeze margins, making it harder for them to earn a profit from the deals, reports AdAge Digital.

By Cary Hatch, MDB Communications

Amid the toughest economic climate in decades, new opportunities have emerged. Surprisingly, the marketing ecosystem is evolving to satisfy the new needs and realities of brand leaders and the industry as a whole.

Earlier this month, The Washington Post Company announced second-quarter financial results and reported that its newspaper division lost $2.9 million during Q2.  While the company is larger than its media operations, we provide the following focus on how their newspaper and broadcast television operations did during the quarter.

By Vicki Stearn, Think Out Loud Media

Communicators' core goals and basic questions haven’t changed that much over the past 50 years: Who is the client’s target audience or audiences? Who or what influences that audience? Where is the audience? Where are the influencers? How do we reach that audience in a trusted environment where the client’s message will be heard effectively?

Residents of the DC area expressed a desire to “live green” when asked about their attitudes toward using ecologically friendly products and services. While 72% of area residents were overall committed to “living green”, 21% stated that they were “very committed.” The overall commitment was higher in the Northern Virginia suburbs (80%) relative to the Maryland suburbs (70%) and the District of Columbia (50%).

By Vicki Stearn, Think Out Loud Media

A nuclear detonation was the “event” at the center of the PRSA-NCC Professional Development Workshop “When a Crisis Strikes: Scenario-Based Training to Avoid Communications Regrets Before, During and After a High Stakes Event.” More than 50 public relations professionals attended the July 20 workshop, led by Tim Tinker, director of Booz Allen Hamilton’s Center for Risk and Crisis Communications.

By Jim Lansbury, RP3 Agency

According to recent Ad Age article, the success of “Mad Men” on AMC has inspired the network to make its first foray into reality TV with advertising competition show “The Pitch.” But the show, announced in April, has yet to sign a contract with a participating agency. In fact, they’ve been turned down by dozens of New York’s biggest agencies.

By Brian Wolak

Where do Baltimore businesspeople rank on the social media scale? Charm City is tied at 38 with 10 other cities, cracking the list of 50 Most Social Cities.

By Brian Wolak

Where do Washington, D.C., businesspeople rank on the social media scale? D.C. is tied at 20 with four other cities, cracking the list of 50 Most Social Cities.

NetProspex, a B2B sales and marketing database, assigned a social index score (NPSI) based on

By Nichole Paro, RP3 Agency

In between reading the requisite marketing manuals – you know, the ones I carry around to make myself look smarter – I try to find time to keep up with popular literature. It helps me stay connected, balanced, and, well, sane. I’ve just finished reading Keith Richards’ autobiography, “Life.” It is a spectacularly raw and honest account

The best person to build your social media strategy is you. And according to Vocus, they just made it easy.

Vocus reports that it took the best social media research out there - Marketing Sherpa's Social Media Roadmap and 2011/2012 Benchmark Reports - and turned it into an interactive tool that lets you create a custom strategy tailored exactly to your needs.

According to a WB&A Market Research study, residents of the Washington, DC, area were almost evenly divided on the location of the planned Metro station at Washington Dulles International Airport.  Just over one-third (36%) thought the station should be under ground, while one-third (33%) believe the station should be above ground. The remaining 31% did not know or did not have an opinion as to where the station should be built.

The Washington, DC, and Baltimore area MarkeTrak^® consumer studies show that area residents are feeling less optimistic about economic conditions than they were earlier this year. The MarkeTrak^® Optimism Index, a 100-point indicator of area residents’ perceptions of current and future economic conditions, fell in both the DC and Baltimore markets.

By Lauren Bachner, West Glen Communications

One of the most commonly asked questions that WestGlen receives from existing and potential clients is, “Can a PSA be re-distributed with success?”

The answer is YES – you can re-distribute a PSA that has already made the media rounds, and often with similar or even greater success.