Millennial Media’s U.S. unique audience reach increased to 73.5M unique users; Millennial Media continues to reach more than 8 out of 10 Mobile web users. Advertisers are continuing to engage in a deeper mobile experience with consumers; over 12% incorporated rich media elements in their campaigns in Q3 2010.

By Patricia Cole

My family is from Chile, and despite the fact that I’ve never spent more than two weeks there at a time, when I am in Santiago or spending time in Viña del Mar surrounded by my grandparents, aunts, uncles, cousins and friends, I really feel at home. Growing up, I always had to explain to friends that it’s pronounced "CHEE-Leh" not "Chili." And no, it is Read More »

Social media and networking platform Twitter will impact the course of the 2010 midterm elections, with campaigns increasingly relying on it to inform and motivate supporters, according to a survey we received. The study, “Top 10 House Races to Watch on Twitter,” profiles campaigns for the U.S. House of Representatives in which Twitter is playing a key role.

By Susan Waldman

Call me a traditionalist - or a stick in the mud - or just plain boring. But I want my flight attendants focused on safety - not Lady GaGa!

Many of you may have seen the video virally making its way around the world featuring Cebu Pacific Airlines presenting safety instructions through a dance choreographed to Lady GaGa's Let's Dance. As a branding and marketing professional -- and as a passenger -- I really have to question the decision to position flight attendants as objects of entertainment as a brand strategy.

By Gary McCormick

Ethical standards, best practices and a drive to improve are hallmarks of public relations and communications practitioners. While the vast majority performs their jobs with an incredibly high standard of excellence that continues to enhance the value of public relations, not everyone has the training or sense of professionalism we’d hope for in our industry.

Use of social media for public relations and public affairs purposes by U.S. communication consulting firms has jumped12%-15% in the past year, according to the first survey on the subject by PR/PA agency mergers and acquisition consultants, StevensGouldPincus.

By Jeff Caporizzo, vice president, creative director at ZilYen

The spot opens with a few vehicles pulling up to a sun-kissed shoreline, I remember a jeep and a convertible of some kind. Young folks are jumping out of vehicles even before the cars come to a stop, like they can’t wait to start this AMAZING time they’re about to have together.

By Carrie Jones, Jones Public Affairs, Inc.

Research shows that despite the explosion of news sources available online, most original reporting still comes from traditional media - newspapers, television and radio. That means getting a journalist to cover your organization is still one of the best ways to distribute your message to key audiences.

By Susan Waldman, partner and director of strategic services at ZilYen

While leisurely catching up on old online versions of the Sunday New York Times over a colorful plate of scrambled eggs prepared by my 12-year-old daughter, my attention was piqued to a stage of high alert at the notice of a headline for Bono's OpEd column on the Rebranding of America

How do you build influence? Create, post or share relevant content – that’s what 739 respondents to the survey “What makes an influencer?” said. Vocus and Brian Solis partnered to conduct the survey and have published the findings in a report titled, “Influencer grudge match: Lady Gaga versus Bono.”

Shaun Quigley VP, Interactive Practice Director at Brunner, says that brands know how to make a strong impression online, but where exactly? (This question was addressed by Shaun in Agency Spy, Sept. 23.) Here's Shaun's comments:

Despite the fact that 

Millennial Media’s Mobile Reach & Quick Stats:

Nearly 30% of mobile subscribers accessing retail content on their phones cannot be reached online or offline (in-store). For advertisers this means there is a NEW retail audience, finds a new report by Millennial Media. 

By Carol Clurman, Senior Editor USA Weekend

Who's smarter, Mark Zuckerberg, the 26-year-old billionaire who founded Facebook in his dorm room, or Aaron Sorkin, the guy who wrote the new movie, The Social Network, about him? And who knew that a bunch of smug Harvard undergrads could be as enthralling as your first crush? Or - and here's the kicker - that computers and nerds could be as nail-bit Read More »

This U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.^TM) report compiled between 6/1/10 to 6/30/10 by Millennial Media looks at the top-ten mobile advertising verticals ranked by spend – Q2 2010

Most marketers believe that “astroturfing” of online reviews occurs, that the practice is wrong, and may stop buying from a brand if they learned that the brand was doing it, according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company.

By Tracy Schario, APR. 

The much-anticipated launch of the local news Web site TBD.com has arrived.  The concept of the integrated TV and Web reporting borrows from the success of Politico, another successful reinvention of news delivery by owner Allbritton Communications.

By Dan Rosenthal

Every year, researchers discover that consumers don't trust ads, no matter where they appear, but instead they trust their peers' opinions when it comes to buying things.  And every year it's a big revelation.

This U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.^TM) report compiled between 6/1/10 to 6/30/10 by Millennial Media looks at the Entertainment vertical. Advertisers in this space are highly innovative and consistently lead the way in driving new mobile advertising ideas.

The Oriella PR Network has issued their 2010 Digital Journalism Study. The survey consisted of 770 journalists across 15 countries, and is used to find out how digital media has changed the nature of news-gathering. In reviewing this study, I naturally paid the most attention to those items that directly affect public relations and media relations practitioners. 

It can happen to almost all brands at some point in time, but some are forced to deal with it more often than others. I’m talking about the love/hate relationship that can occur between your brand and your consumer.

The Air Guard, a reserve component of the United States Air Force, has kicked off a 34-stop experiential marketing tour that uses augmented reality technology to give potential recruits a sense of what it’s like to perform real Air Guard missions.

By Phil Rabin, Capitol Communicator editor

We raised the question in our weekly e-newsletter of whether the Washington Redskins should be referred to as “is” or “are” – Read More »

By Dan Rosenthal

There's a peculiar RFP going around right now, for a major local advertiser.  Sadly, I've seen this request before. In what I suppose is an attempt by the marketer to "see how the agency thinks," the RFP supplies no boundaries.  None.

Jones Public Affairs sent out an interesting item about phony press releases sharing fake news about real people and organizations. These releases have traveled over respected newswires and rippled through social media networks like Twitter, stated Jones Public Affairs. To some, it might appear to be a mere annoyance but, in reality, it could have devastating effects on the name and brand you've worked so hard to build.  

By Pum Lefebure, creative director of DESIGN ARMY.  Wedding etiquette dictates many do's and don'ts for the happy couple. But no prenuptial protocol is more important than

By Greg Kihlström, chief creative officer and founder,  Carousel30 Interactive.  About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response.

By Tracy Schario, APR

The profile of Gen. Stanley McChrystal in Rolling Stone magazine is instructive for anyone trying to manage his or her media image. The lesson chief among the takeaways is that denigrating

To help writers, editors, and content creators write effectively for the Web, Yahoo! is publishing "The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World," which, says Yahoo!, is the first guide of its kind to focus on the specific issues associated with developing content for the online medium.

Two-out-of-three Americans consider a general lack of civility to be a major problem for the nation and 72 percent think that poor behavior has gotten worse in recent years, according to a new poll released today by Weber Shandwick and Powell Tate in partnership with KRC Research.