By Insights Account on
4/28/2010 6:45 PM
By Tracy Schario Johnson, APR
My soon to be sister-in-law is a freelance writer. [www.MichelleTaute.com] Michelle recently sent me a few of the news releases that she receives on a
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By Insights Account on
4/25/2010 5:28 PM
“Using their own names without mentioning that they work in public relations or as lobbyists, employees of companies with interests in Washington are chattering online to shape opinions in hard-to-detect ways," reported The Washington Post on Saturday.
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By Insights Account on
4/22/2010 11:27 AM
By Tracy Schario, APR
Forty years ago, Earth Day was created to organize environmental teach-ins, to channel frustrations with nuclear proliferation and burning rivers and to brand a national movement. Earth Day is now a global network powered by a new generation of environmental activists.
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By Insights Account on
4/21/2010 4:08 PM
CBS News chief investigative correspondent Armen Keteyian has reported that nearly every digital copier built since 2002 contains a hard drive - like the one on your personal computer - that has stored an image of every document you copied, scanned, or emailed from that machine.
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By Insights Account on
4/21/2010 3:17 PM
While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company. Further data analysis suggests that companies using social media profitably are more likely to possess defined social media strategies, dedicated social media managers, and follow social media thought-leaders.
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By Insights Account on
4/19/2010 10:36 AM
Interesting piece in the Orange County Register about the marketing costs for the 2010 census. The bottom line, as you will see, is that the Census Bureau used "swag" or promotional items to motivate people to send in their census form, rather than the more expensive approach of having a census taker come to their door. Much of the Register's piece, which appeared online on April 14, follows:
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By Insights Account on
4/15/2010 9:39 AM
By Debbie Friez
The fastest growing social media platform, Twitter, announced on their blog this week they are adding advertising. As co-founder Biz Stone says, “It’s non-
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By Insights Account on
4/14/2010 8:03 PM
The Pew Project For Excellence In Journalism has issued its 2010 report on the state of the news media – its annual report on American journalism.
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By Insights Account on
4/8/2010 9:26 AM
By Matt Goddard
I plan to buy an iPad. How I will use it remains to be seen. It may be my new photo album, or gaming console, or personal music device, or my book reader, or all of the above. It will certainly move all around my house from my basement to my living room, from my bedroom to my patio. I wonder, however, if I will bring it with me when I travel and already have my laptop in tow.
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By Insights Account on
4/5/2010 8:58 PM
By Debbie Friez: “What should we be doing on social media ... Which social media platform works best?
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By Insights Account on
3/31/2010 11:35 AM
Heather Knight, associate creative director, Brunner Digital, attended South by Southwest Interactive in Austin and that triggered these observations:
I used to be quite proud of my ability to compartmentalize the public and private parts of my life. I attributed it to my nature as a Gemini. But as the whole gets split more and more (what I share with friends vs. family vs. co-workers vs. clients), even I am starting to feel a little overwhelmed.
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By Insights Account on
3/26/2010 6:16 PM
By Karen Riordan
I was pleasantly surprised to see that we sold 60 more tickets than we did the past year for ADDYs. A sold out crowd! The Ad Club also achieved its sponsorship goal for the event (which was unexpected) and although the total number of entries was down, the same number of entrants stepped up and entered back in January.
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By Insights Account on
3/25/2010 2:02 PM
By Annette Minkalis
Do you need a celebrity to have a successful public service campaign?
The short answer is you don’t need one.
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By Insights Account on
3/23/2010 9:50 PM
By Alan J. Waldinger, Jr.,
As an editor at Business Wire, I’m used to scouring press releases for any and all mistakes – misspellings, grammatical issues, punctuation errors, etc. And while our clients do an excellent job of composing releases, there are a few key items that are occasionally omitted from them. The following aren’t errors in a traditional sense, but correcting them can add to the visibility and utility of your press release.
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By Insights Account on
3/19/2010 9:06 PM
By Maria D. James
During my sophomore year at Virginia Union University, one of the oldest of the 105 Historically Black Colleges and Universities (HBCU) in the United States, I was introduced to a magical tool called a credit card.
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By Insights Account on
3/18/2010 10:05 PM
Washington Women in Public Relations (WWPR) hosted a brown-bag lunch event with Janine Driver, author of “YOU SAY MORE THAN YOU THINK: Use “The New Body Language” to Get What You Want!” The March 17 WWPR Professional Development Brown-Bag Lunch was a huge success!
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By Insights Account on
3/18/2010 11:54 AM
While mobile marketing may be hailed by many as an integral component of digital strategies in 2010, there is still uncertainty about how to connect it back to revenue, according to a recent survey by R2integrated.
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By Insights Account on
3/17/2010 7:17 PM
It was 1995. Fifteen years had passed since some three dozen women who worked in communications in the Washington area began holding monthly networking meetings. And it had been nine years since they formalized the arrangement by establishing a nonprofit corporation called Washington Women in Public Relations.
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By Insights Account on
3/12/2010 11:25 AM
By Annette Minkalis
While it’s true that for-profit corporations do not qualify for public service time and/or space donated by stations and publications, corporations with consumer awareness campaigns can take advantage of the donated media time by partnering with nonprofits with like-minded missions.
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By Insights Account on
3/12/2010 10:58 AM
In today’s atmosphere of increasing public skepticism toward institutions, attorneys need to proactively protect their firm’s brand as well as that of their clients, CommCore CEO Andrew Gilman told a gathering of attorneys and insurance industry liability professionals.
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By Insights Account on
3/3/2010 12:31 PM
Qorvis Communications released an analysis of the impact of Twitter on the 2009 gubernatorial elections in Virginia and New Jersey and the January 19, 2010,
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By Insights Account on
2/23/2010 2:22 PM
Capitol Communicator Thought Leadership Series: Paul Vozelzang discusses measurement with Debbie Friez, BurrellesLuce, in a Capitol Communicator TV video and podcast sponsored by RHED PixelRead More »
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By Insights Account on
2/22/2010 10:00 PM
In its U.S. Local Media Annual Forecast (2009-2014), Chantilly-based BIA/Kelsey forecasts the U.S. local advertising market to reach $144.9 billion in 2014, representing a modest compound annual growth rate of 2.2 percent from 2009. A closer look at the forecast period reveals, following a significant contraction in 2009, local media spending is expected to be slow through 2011, with meaningful recovery beginning in 2012.
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By Insights Account on
2/15/2010 7:03 PM
By Tracy Schario Johnson
Many of the students in the media relations class that I’m teaching are frustrated with social media. They work for companies in Salt Lake City and Cairo. For Federal, State and Local governments around the country. For Fortune 500 companies. The common compliant? I can’t get the CEO, legal counsel or other senior executives to approve a blog or other social media channels.
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By Insights Account on
2/9/2010 12:45 PM
"Creatives" love toys, writes Ernie Mosteller, VP, Interactive Creative Director of Brunner Digital, in Adotas. Take a walk around the creative department of an ad agency, he writes, if you don’t find a ton of toys scattered across desktops and perched on cubes, you either (A) made a wrong turn into accounting; or (B) have draconian office decor rules that resemble a gulag and you really should lighten up.
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By Insights Account on
2/4/2010 4:14 PM
Capitol Communicator Thought Leadership Series: Limor Schafman discusses Word Of Mouth with Shaun Quigley, Brunner Digital, in a Capitol Communicator TV video and podcast sponsored by RHED Pixel. Read More »
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By Insights Account on
2/3/2010 9:53 AM
Spectrum reports landmark findings from a recent women’s reproductive health campaign that reveal definitive proof that online advertising, when used as an exclusive communications vehicle, has the power to impact audience opinions and awareness levels.
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By Insights Account on
2/1/2010 10:09 PM
By John Heenan, RP3 Agency
We’ve seen a flood of expert opinion, statistics, and posts about the rise of social media and the demise of traditional media. It’s on every CMO’s list for 2010
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By Insights Account on
2/1/2010 9:42 PM
While mobile marketing is recognized as an integral component of digital marketing strategies in 2010, uncertainty looms over its return-on-investment, according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company.
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By Insights Account on
1/29/2010 3:55 PM
By Tracy Schario Johnson
When the Pope encourages the priesthood to proselytize the “Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) alongside traditional means,” you have to ask yourself: What Am I Waiting For
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