By Insights Account on
1/29/2010 3:55 PM
By Tracy Schario Johnson
When the Pope encourages the priesthood to proselytize the “Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) alongside traditional means,” you have to ask yourself: What Am I Waiting For
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By Insights Account on
1/26/2010 9:39 PM
More than 1,000 executives with marketing responsibilities were asked to rate seven types of media (direct mail, internet, newspapers/consumer magazines, promotional products, social media, trade publications and TV) in terms of achieving eight attributes generally considered important to marketers. The result was that promotional products rate No. 1 in five of the eight listed attributes. Direct mail and internet came in as No. 2 and No. 3, respectively.
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By Insights Account on
1/26/2010 9:26 PM
By Carol Clurman
For my first column for Capitol Communicator and for the new decade, I thought it appropriate to take a quick look at what changes lie ahead in the media mindset. Here’s my take on what’s new for 2010 and what’s being left behind in the rubble of the oughts. Here goes:
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By Insights Account on
1/26/2010 9:05 PM
An overwhelming majority of reporters and editors now depend on social media sources when researching their stories, reports a new national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.
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By Insights Account on
1/26/2010 8:55 PM
You receive an email from an organization you have been trying to reach for the past two years. You’re elated because they want you to bid on the redesign of their Web site. There is an attachment with all of the criteria they require¾a fairly routine RFP.
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By Insights Account on
1/23/2010 7:30 PM
Susan Davis International sent out a list of seven social media tips. These include having a clear, concise Social Media policy.
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By Insights Account on
1/20/2010 8:51 AM
The current healthcare reform negotiations are an issue with high stakes for the Obama administration, Congress, interest groups, citizens and media, all trying to make sense of a dizzying array of lingo, updates and challenges. And it’s all happening in the midst of a communication climate that has changed dramatically, from the way reporters cover stories to the changing face of online and grassroots communication.
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By Insights Account on
1/13/2010 9:27 AM
By Ashley Settle
Washington Women in Public Relations (WWPR) kicked off 2010 with its annual meeting on Jan. 12 featuring keynote speaker Rohit Bhargava of Ogilvy 360 Digital Influence. Following a networking lunch at the Grand Hyatt, Bhargava presented “10 Social Media Trends for 2010.” With a focus on the importance of authenticity and transparency in online communication, Bhargava presented ten tips and techniques for communicators in the burgeoning digital world:
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By Insights Account on
12/21/2009 8:43 PM
By Barbara I. Berschler, Esq., Press, Potter & Dozier, LLC
In Part 1, I described, in general, the broad array of formats that intellectual property (IP) can take so you will be in a better position to identify an IP
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By Insights Account on
12/21/2009 4:08 PM
The end of a year is always an appropriate time to look back and identify trends that shaped the communications world – in part because they probably will continue into 2010. To us, among the many, here are five worth noting:
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By Insights Account on
12/20/2009 11:49 AM
Searching for new ways to generate revenues as their traditional lines of business have been impacted this year, Chris Huebner, president of Mac Mannes, Inc., tells us that corporations are increasingly looking to branded ad specialty items as a new revenue channel. Heubner tells us a trade industry publication states that while hats and t-shirts with their own logos on them will never become their primary business, these ecompanies appreciate the extra dollars as well as the extra advertising impressions they get from selling these items. According to Huebner
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By Insights Account on
12/20/2009 10:15 AM
Capitol Communicator Thought Leadership Series: Paul Vogelzang discusses social media with Mary Fletcher Jones in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The transcript of that interview follows:
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By Insights Account on
12/15/2009 9:16 AM
The US Postal Service has introduced its new 2009 Hanukkah stamp featuring a photograph by Ira Wexler, award-winning DC-based advertising photographer.
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By Insights Account on
12/14/2009 9:38 AM
By Barbara I. Berschler, Esq., Press, Potter & Dozier, LLC
This is the first part of a two-part series on what PR, advertising and marketing professionals should
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By Insights Account on
12/14/2009 9:17 AM
By Cary Hatch, President/CEO, MDB Communications
This is a game of last man standing. Let’s call it what it is.
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By Insights Account on
12/10/2009 4:14 PM
Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released today by TNS Media Intelligence. Ad spending during the third quarter of 2009 was down 15.3 percent versus last year, the sixth consecutive quarter of year-over-year declines.
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By Insights Account on
12/10/2009 8:04 AM
Capitol Communicator Thought Leadership Series: Limor Schafman discusses how to work with the federal government with Bob Rainford from Marcom Group in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The transcript of that interview follows:
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By Insights Account on
12/8/2009 9:14 AM
By Paul Duning, publisher, Capitol Communicator
Late in the day this past Friday, I received an email from my wife Carol Clurman, senior editor with USA Weekend magazine, that she was able to secure an extra ticket to the Kennedy Center Honors that
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By Insights Account on
12/4/2009 3:44 PM
By Maria D. James, Account Coordinator, Equals Three Communications, Inc.
Lines of people wrapped around cash registers and the frustrated expressions of impatient and exhausted shoppers means Black Friday and the official start of the holiday season.
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By Insights Account on
11/24/2009 2:33 PM
Capitol Communicator Thought Leadership Series: Limor Schafman and Barry Reicherter of Widmeyer Communications, discuss how to get involved in social media in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com).
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By Insights Account on
11/12/2009 10:49 AM
Capitol Communicator Thought Leadership Series: Paul Vogelzang discusses PhRMA and social media with Mark Senak in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The transcript and video of that interview follows:
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By Insights Account on
11/9/2009 9:36 PM
By Ernie Mosteller, Brunner Digital, reprinted from ADOTAS
We live in a world of “found” creative. And the sword is double-edged. While it’s contributed, certainly, to the efficient execution of our ideas — a good thing — it’s also tended to homogenize those ideas. Not a good thing. At the very least, it warrants discussion.
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By Insights Account on
11/3/2009 9:30 PM
by Aaron Cacali, Interactive Creative Director, Brunner Digital
Social media is inexpensive, right? Maintaining a company blog, keeping your brand active on Twitter and Facebook, and participating in online forums and discussions - it all seems like it would be cheap, doesn’t it?
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By Insights Account on
11/3/2009 9:08 PM
The changes in the traditional media, social media and the PR industry over the last 18 months have been extraordinary – and for many, both dramatic and unanticipated. Which leaves us asking – what's coming next?
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By Insights Account on
10/27/2009 2:31 PM
By Page Sands, R2integrated
I recently analyzed a company’s social media practices using R2i’s 4 Ways to Leverage Social Media. What I realized is that most companies are adept in using the message distribution qualities of the tools, but are not as strong in using them to develop relationships with customers.
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By Insights Account on
10/25/2009 7:10 PM
Capitol Communicator Thought Leadership Series: Richard Harrington discusses using video effectively with Limor Schafman in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The transcript of that interview and video follows:
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By Insights Account on
10/19/2009 9:50 PM
By Shaun Quigley, Brunner Digital, Interactive Practice Director, Washington D.C
“It looks great, but will it work on my phone?”
The short answer: depends. Here’s why.
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By Insights Account on
10/16/2009 9:49 AM
by Steve Goodwin, VP of Brand Strategy, AXIS Communications
As someone who focuses primarily on the branding, messaging and strategy side of the business, I’ve always had a keen interest in understanding the latest tools and technologies for extending an organization’s brand into the digital world. After all, the intersection of those two disciplines –
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By Insights Account on
10/15/2009 1:28 PM
Capitol Communicator Thought Leadership Series: Susan Rink of Rink Strategic Communications, discusses executive communications with Limor Schafman in a Capitol Communicator TV video sponsored by West Glen Communications (www.westglen.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The video and transcript of that interview follows:
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By Insights Account on
10/14/2009 12:59 PM
The following trends worth tracking were provided by the DC office of Fleishman Hillard: The District of Columbia’s DC 311 service, which enables D.C. residents to submit concerns about city maintenance issues, has recently integrated its services with such popular social networking tools as Facebook, Twitter and Flickr ... A growing number of small-business entrepreneurs are filming, editing, and posting their own online video content—attracting advertisers, thousands of viewers, and increased visibility for their brands ...
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