Approximately 100 regional business leaders gathered this week for the Greater Washington’s Board of Trade regional policy forum, reports Paul Duning, publisher of the Capitol Communicator, who provided the following rep ... Read More »

Ernie Mosteller of Brunner Digital, who describes himself as a “Southern farm boy with an education,” embraces and embodies advertising’s transition from traditional to new media. He provided ADOTAS with a think piece, reprinted below, on how the concept of time had changed and, as you will note, time is now on our side.

Fleishman-Hillard’s DC office provided us with the following trends worth tracking: Read More »

One recent morning we went to get that day’s copy of The Washington Post only to mumble “where’s the rest of the paper?”  The fact is that the Post (as well as many other papers) is thinner these days because of a number of obvious factors – everything from fewer ads to a consolidation of sections.  But, with each reduction in size - and clearly the Post is reflecting the challenges faced by newspape ... Read More »

Aaron Crossland, an account executive at Equals Three Communications, asks you to ask yourself "What's Your Legacy?" In social and multicultural marketing, solid research is often the key component in creating effective communications campaigns that stimulate a particular behavioral change. Starting out in the business, I found it difficult to keep this in perspective. As an African American who has contributed to many campaigns directed towards other African Americans, it is hard not to draw only from my own experiences and assumptions as to how I would react to a ma Read More »

The more things change, the more they remain the same, we hear from Don Bates of George Washington University. He told us that’s certainly the case with PR writing. 

Fleishman-Hillard’s DC office provided us with the following trends worth tracking: CMOs feel pressure to go digital;

Many communications professionals today are facing a re-selling or re-justification process to prove our value to the organizations we serve. Clients we have been engaged with for years, even the most savvy clients, are suddenly requesting a new pitch to understand why their organization should continue to invest in our services in the current climate of cutbacks. A panel discussion by PRSA-NCC

Ernie Mosteller, creative director at Brunner Digital, penned an interesting item for Adotas titled "Niches win for online creatives" in which he discusses the growth of niche marketing.

Chris Huebner, president of Mac Mannes, Inc., provided us with the following item which focuses on the value of specialty advertising in your marketing mix.

Brunner Digital is sending seven of its top creatives to the South By Southwest Interactive Festival in Austin next week and will be live-blogging throughout the conference.

For employees of Environics Communications in DC every day at the office is a green day and the agency provided us with five tips for going green this St. Patrick’s Day - and every day.

Brunner Digital launched a social collaboration tool that enables the agency to better communicate and source ideas across its offices.  The platform also has been adopted and custom-designed for two clients - DeVry University and Aquafresh. 

There's only a small chance you've never heard of Twitter, reports Peter LaMotte of GeniusRocket, but, he told us, the chances are much higher you've heard of it, but have never used this social-networking service. If you have yet to dip your communications and marketing toes into the world of Twitter, now is the time and Peter has prepared the following "Twitter 101" piece to get you started.

Fleishman-Hillard's DC office provided us with a number of news items reflecting trends worth tracking, including: In an attempt to appeal to younger, online Catholics, the 2,000-year-old Vatican and 81-year old Pope Benedict XVI have launched a papal YouTube channel that will feature videos of the pope.

There’s a good bit of discussion floating around the agency world about the “new breed of creative” that an agency needs to be competitive, we hear from Ernie Mosteller, VP, creative director of emerging media at Brunner Digital in DC.   

There's little doubt who won the Super Bowl, it was user-generated advertising.  While the game was exciting and down to the wire, the battle between traditional advertising and the new breed of user-generated marketing was over in the first quarter, we heard from GeniusRocket. 

The Washington Post Company has announced the beta launch of WhoRunsGov.com, a Web site offering a unique look at the world of Washington through its key players and personalities.

Searchles has launched a free related content widget for bloggers and web publishers as the first phase in the rollout of the Searchles Discovery Widget platform.  This self-serve open platform will be expanded in upcoming weeks to offer a larger set of social widgets

Sallie Mae, along with Building Hope and Reading Is Fundamental, have launched a nationwide book drive, “Reading Is Presidential”, to celebrate the inauguration of President-elect Barack Obama - and we have an audio report.

We asked Cary Hatch, who heads DC-based MDB Communications, for a list of things for you and your agency to consider for survival in 2009.  She provided the following seven points: