By Insights Account on
1/31/2012 2:43 PM
A just-completed analysis of 2011 broadcast public service announcement airings by WestGlen Communications offers positive news for those considering or launching PSA campaigns in 2012. WestGlen found a 20-percent increase in PSA airings over 2010 and, as in years past, strong airings in top markets and during waking hours.
Read More »
|
By Insights Account on
1/30/2012 9:42 PM
Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets on their green attitudes and behaviors. We asked consumers about specific actions they are taking to improve the environment, their purchase behavior when deciding between a product which is more environmentally friendly or less expensive, how consumers are defining “living a greener lifestyle”, and their expectations for the environment in the next 20 years. We also explored:
Read More »
|
By Insights Account on
1/25/2012 7:36 PM
By Cary Hatch, MDB Communications
With the 2012 presidential election, the summer Olympics and emerging positive economic growth on the horizon, the advertising industry is expected to experience exponential growth. Importantly, these events bring new advertising opportunities, which many advertisers are bound to capitalize on now. Today, the economy is in a much healthier state than it was back in 2008 and 2009, and companies are reinvesting in their advertising efforts. These developments will
Read More »
|
By Insights Account on
1/8/2012 8:52 PM
Google, Facebook, YouTube and Yahoo!, respectively, ended 2011 as the top-four websites both in the United States and globally, according to data presented by BurrellesLuce in its latest edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks.”
Read More »
|
By Insights Account on
1/5/2012 1:22 PM
By Nick Ragone, director of Ketchum’s Washington, D.C., office
Political campaigns are all about managing expectations. We've seen this time and again: candidates trying to tamp down expectations with the hopes of wildly exceeding them. Sometimes it works ...
Read More »
|
By Insights Account on
1/4/2012 11:09 PM
By Susan Waldman, ZilYen, published, December 30, 2011, in The Washington Post.
So, here’s the thing about branding: You’re doing it even if you think you’re not. You have a brand — even if you think you don’t. And, if you’re not actively managing your brand, it’s likely that one of your competitors or the marketplace will step in and manage it for you.
Read More »
|
By Insights Account on
1/4/2012 7:48 PM
By Michelle Quivey, West Glen Communications
In Tuesday’s Washington Post, Paul Farhi wrote about the FCC’s proposal to require TV stations to disclose online the corporate interests behind their newscasts, a follow up to his December 7th article on "payola"/"plugola". Over the past few weeks, queries have been trickling in from WestGlen clients seeking clarity and more information.
Read More »
|
By Insights Account on
12/20/2011 12:55 PM
Register now for the FREE webinar, Wednesday, Jan. 11, from 1- 2pm (ET). Space is limited! Register at: https://www3.gotomeeting.com/register/745542534
Capitol Communicator and WB&A Market Research surveyed consumers in the Baltimore and DC markets on their green attitudes and behaviors across a range of topics. We asked consumers abou...
Read More »
|
By Insights Account on
12/14/2011 4:16 PM
WTOP Radio 103.5 FM has announced the results of its most recent WTOP Beltway Opinion Poll surveying the strength of the holiday spirit among residents in the D.C. metropolitan area. The poll examined a number of holiday-related topics, including the average amount of consumer spending on gifts during the holiday season, consumers planning to shop online to avoid area crowds, efforts to “buy local” this holiday season, and the impact of the struggling economy on area businesses and holiday office party plans.
Read More »
|
By Insights Account on
12/13/2011 8:50 PM
By Cary Hatch
As the principal of an advertising agency celebrating our 30th anniversary, I learned early on that our success is based solely on the value we provide (and continue to provide) for our clients. In our industry (as with most) that means “leaning forward” to pursue knowledge and to examine and vet methods and channels that can advance our clients brands. Period.
Read More »
|
By Insights Account on
12/13/2011 4:55 PM
By Chuck Husak
Ninty years ago, Henry Ford’s famous quote said it straight: “If I had asked our customers what they wanted, they would have said a faster horse…”
Steven Jobs had similar notions about relying on customer inspirations. He didn’t ask customers what they would buy. He gave them what they couldn’t resist.
Read More »
|
By Insights Account on
12/8/2011 2:17 PM
By Samantha DeVita, R2integrated There are lots of great non-profit organizations making this world a better place, and the kicking-cancer's-butt group at LIVESTRONG is one of them. R2integrated has been honored to help this organization and last month the teams met up in Austin, TX at the 2011 LIVESTRONG Young Adult Alliance to speak about the importance of social interaction and community building-the goal? Explore how the newest social technologies and strategies can help non-profit organizations continue to spread awareness within their community.
Read More »
|
By Insights Account on
12/7/2011 1:38 PM
By Breeanna Beckham
Like most marketing professionals, we feel that a great campaign starts with a great product – or, in the case of our firm, Carousel30, a great cause. While we have created a successful niche for cause-marketing programs and philanthropic campaigns for more than 40 non-profits across the country, the work we are doing for the International Year of Forests is different.
Read More »
|
By Insights Account on
12/5/2011 8:59 AM
By Phil Rabin
The Washington, DC, market is about to see a battle of radio titans, at least as it relates to the lucrative all-news format. For many years, the nation's capital has had only one all-news radio station, WTOP-FM, and it's not only the long-time ratings leader, it's also the top-billing radio station in the country. As we enter 2012, however, CBS Radio will challenge WTOP with its own all-news operation.
Read More »
|
By Insights Account on
11/5/2011 4:40 PM
By Steve Markenson, WB&A Market Research
Perhaps you’re reading this blog post and getting hungry. There’s a new pizza place down the street which seems to be drawing quite a few customers. But how good is that pizza? You may be able to answer that question by going online and searching for reviews written by fellow consumers. Fortunately, you locate several reviews on the popular site, Yelp. You find a few more on Trip Advisor. So, did these reviews impact your purchase decision?
Read More »
|
By Insights Account on
11/1/2011 10:32 AM
R2integrated hosted a screening last month in Seattle for Tiffany Shlain’s award-winning Sundance film, “Connected: An Autoblogography About Love, Death & Technology.” The film delves into what it means to be connected in the 21st century. Internet and mobile technology have allowed us to learn and share more than ever before, and have conditioned us to desire and consume information at a quicker pace. Connectivity through technology has inherently affected the way we work,
Read More »
|
By Insights Account on
10/27/2011 9:07 PM
In a million-channel media world where the medium is the message and vice versa, RP3 created a brand experience earlier this month for its client, Norfolk Southern to demonstrate the company’s investment and support in developing thoughtful ways to address infrastructure challenges facing the country. The experience was a day-long event
Read More »
|
By Insights Account on
10/25/2011 8:20 PM
During their recent WhatCounts Email Summit in Las Vegas, WhatCounts had a chance to meet with attendees to ask about their best practices and tips. The Summitt was an educational event that showcased some of the best practices in email marketing. In this video, Tim Brechlin, the interactive marketing coordinator from the Greater Madison CVB, provided his tips for improving the quality of your email lists.
Read More »
|
By Insights Account on
10/25/2011 1:32 PM
White+Partners has been working with Harrison College, a career college that offers both online and campus curriculum, over the past year. Harrison College was seeking to build a differentiated brand identity that would be integrated into all marketing facets to increase awareness and enrollments in the college. In addition, White+Partners and Harrison College needed to further define and differentiate the brand, while delivering on specific inquiry and enrollment goals.
Read More »
|
By Insights Account on
10/23/2011 3:55 PM
By Mike Carberry, Priam Communications LLC
David Ogilvy said that advertising is about salesmanship. He also said about advertising that, “If it doesn’t sell, it isn’t creative”. Mary Wells Lawrence, one of the most creative advertising executives in history, also constantly emphasized the importance of creating advertising that sells.
Read More »
|
By Insights Account on
10/23/2011 2:03 PM
By Matt Smith, CEO, SmithGifford
So here we are at SmithGifford HQ back in the summer thinking about how we could possibly turn Cyber Security Month (October) on its ear and create explosive interest in our client, Intersections, and their identity theft protection product, IDENTITY GUARD®.
Read More »
|
By Insights Account on
10/11/2011 6:11 PM
By Matt Goddard, R2integrated
Read More »
|
By Insights Account on
10/5/2011 9:42 PM
By Nichole Paro, RP3 Agency
A study was released recently by the CMO Council on the state of marketing today, with some pretty telling figures. According to a survey they conducted, 56% of marketers intend to make some sort of agency change this year – over half! That's scary news for us agency folk. Or good news, perhaps, depending on how you look at it.
Read More »
|
By Insights Account on
9/23/2011 8:24 AM
By Anna Steely, Carousel30
Advertising Week DC was not just a success in itself, but I consider it a success for myself. This whole week provided me with knowledge and networking conveniently located all in one place. I learned so much and met so many great people. I cannot thank Ad Club DC enough.
The last day of Advertising Week I learned to listen
Read More »
|
By Insights Account on
9/22/2011 8:57 AM
By Cary Hatch, MDB Communications
The CEO Leadership Forum on Diversity, sponsored by the 4A’s, fielded top CEOs in an “open mic” session to share the work that they are doing to advance diversity in the industry – and their agencies specifically. The ADWKDC event created significant dialogue among panelists and attendees, addressing the successes and shortcomings of creating, leading and executing sustainable diversity and inclusion programs
Read More »
|
By Insights Account on
9/22/2011 8:09 AM
By Anna Steely, Carousel30
Wednesday’s ADWKDC panels were chocked full of great people and insights ideas. I learned how to help your brand succeed, why your brand is succeeding in today’s economy and how to further your success in the future.
Read More »
|
By Insights Account on
9/21/2011 8:36 PM
One of the sessions during Advertising Week DC focused on “What’s New in Multicultural Marketing?” ... and the answer is plenty! The session was moderated by Pablo Izquierdo, executive vice president of Elevación, and he provided us with this overview of the growth of the Hispanic market. According to Izquierdo: What many have been predicting for years is finally a reality: Hispanics are the single largest driving force in how the U.S. population has been growing.
Read More »
|
By Insights Account on
9/21/2011 7:42 AM
By Anna Steely, Carousel30
Being new to the DC area, this is my first time to experience the long awaited for Advertising Week DC 2011. All month I had been looking forward to it, and my curiosity had me hopping out the door to see my first panel. I hastily parked near the AARP headquarters and hurried into the event’s room where I surprisingly stumbled upon a networking cocktail hour. After I floated among the crowd and met amazing people from all over the Washington, DC, metro area, I quickly found my seat to hear president and CEO of Millennial Media Paul Palmieri begin his presentation, “Mobile at the Core of Your Digital Marketing Strategy.”
Read More »
|
By Insights Account on
9/20/2011 9:40 PM
Since the government announced last year that it would give priority to cloud — or Web-based — computing, contractors have been overloading their Web sites with images of puffy white clouds and blue skies, wrote Marjorie Censer in The Washington Post’s Capital Business.
Censer stated: “They’re hoping to show that they’re on board with the new policy — and ready to be awarded contracts — but some marketing specialists say the images may signal something else.”
Read More »
|
By Insights Account on
9/13/2011 9:32 AM
By Greg Kihlstrom, Carousel30
I have a number of friends at traditional advertising agencies who question the term "digital agency." Being someone who never wants to be using yesterday's terminology, I feel that I can be fairly sensitive to making sure that my company is identifying itself in the proper way. The argument is usually that
Read More »
|