Boomers: Their Size, Influence and How Marketers Can Better Reach Them is Subject of MENG Meeting

Thu, 27 Nov 2008 18:31:00 GMT

Emilio Pardo, AARP’s Chief Brand Officer, led a discussion with about 50 members and guests of the local chapter of MENG this past week in AARP’s new media center. The topic: Boomers, their size, influence and how marketers can better reach this demographic.

Why Brainstorming For New Ideas Often Is So Disappointing Discussed At Ad Club Meeting

Wed, 26 Nov 2008 19:45:00 GMT

Why is brainstorming for new ideas often so disappointing? Sixty-plus members of the Ad Club got the answer at the November lunch meeting from Sheila Campbell of Wild Blue Yonder.

PRSA-NCC Kicks Off the Holidays with Nov. 20 Celebration

Tue, 25 Nov 2008 17:00:00 GMT

PRSA’s National Capital Chapter kicked off the holidays with a Nov. 20^th reception filled with networking, fine food, prizes and laughter at Elizabeth’s on L, a hip, converted DC row house.

In the Spotlight

Tue, 25 Nov 2008 12:59:00 GMT

Fleishman-Hillard promoted Martha Boudreau to president, U.S. Mid-Atlantic ... Joyce Bosc, president of Boscobel, was a finalist for the Lifetime Achievement Award in the Stevie Awards ... Peter Corbett, CEO of iStrategy Labs named "one to watch" by BOT ... Virilion adds Kelly Colbert to its Board of Directors.

Agency Update

Wed, 19 Nov 2008 17:51:00 GMT

Brunner changes name, management & focus of its D.C. office; GolinHarris selected to handle Cool Earth's U.S. launch; Strategic Communications Group adds TARP; Low + Associates wins awards for two PSA campaigns; CreatiVerge wins ...

In the Spotlight

Wed, 19 Nov 2008 17:30:00 GMT

The American Advertising Federation named Ron Owens recipient of its 2008 Pioneer of Diversity Award at its Diversity Achievement Awards Program in NYC ... Spectrum Science Communications promoted Susie Tappouni to VP ... and Mary Jo Lampe joined NJVC as VP.

Digital TV Panel Discussion Hosted by Ogilvy Social Marketing

Mon, 17 Nov 2008 20:13:00 GMT

On Feb. 17, 2009, broadcast television will switch from analog to digital so the FCC can reclaim the spectrum to make way for, among others things, mobile media.

FotoWeek DC Ends Nov 22

Sun, 16 Nov 2008 21:16:00 GMT

On Saturday, Nov 22, FotoWeek DC’s gala evening at the National Geographic Society celebrated the culmination of FotoWeek DC's first annual festival of photography.

Agency Update

Tue, 11 Nov 2008 20:15:00 GMT

Design Army wins a number of awards and its owners named to Washingtonian magazine's best dressed list...Warschawski named one of the top-20 “Best Agencies to Work For” by The Holmes Report; and John Hellerman, co-founder of Hellerman Baretz Communications, named “Agency Ex

Observations on the Job Market

Tue, 11 Nov 2008 19:33:00 GMT

In a recent Capitol Communicator e-mail, we noted that we started a career section and saw that many readers clicked onto it. In the process, we also learned that employment – both current and future – was of prime concern to area communicators. Since that time, we’ve picked up some other trends we’d like to share with you.

Archive

Boomers: Their Size, Influence and How Marketers Can Better Reach Them is Subject of MENG Meeting

Why Brainstorming For New Ideas Often Is So Disappointing Discussed At Ad Club Meeting

PRSA-NCC Kicks Off the Holidays with Nov. 20 Celebration

In the Spotlight

Agency Update

In the Spotlight

Digital TV Panel Discussion Hosted by Ogilvy Social Marketing

FotoWeek DC Ends Nov 22

Agency Update

Observations on the Job Market