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Author: Tech   Created: 3/20/2009 12:02 PM
Tech Blog

By Tech   on 7/26/2014 5:47 PM

Six seconds is not a long time for brands to make an impression, but businesses are getting creative when it comes to marketing on the video sharing platform Vine. The social network is one of the largest, with over 40 million users, yet marketers still cannot run paid advertisements or promote videos. Instead brands are utilizing the platform's most popular users, paying them to "organically" push products to their followings. Find out more about this stealth advertising on Mashable.

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By Tech   on 7/23/2014 6:25 AM

PRSourceCode, Alexandria, VA,  announces the launch of Ocular8, a tech super spider as well as media analysis and tracking service that empowers tech companies and agencies to amp up their coverage and measure performance – standalone and against their competitors. Ingesting real-time content from 600+ tech and business media outlets and social media, Ocular8 gives subscribers real-time insight on who’s covering what, relative media volume, as well as which platforms and writers to pitch.

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By Tech   on 7/18/2014 11:40 AM

According to Counterpoint Research, Apple's iPhone 5s is still the world's most-popular smartphone, besting the Samsung Galaxy S5. Despite the iPhone 5s beating the Samsung Galaxy S5 for best-selling smartphone in May, Samsung's Galaxy S4 and Note 3 came in third and fourth, respectively, while the iPhone 5c came in at fifth. Find out how far behind the Galaxy S5 is from the iPhone 5s

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By Tech   on 7/11/2014 6:08 AM

With the year more than half over, Unruly Media has created a list of the 10 most-shared ads of 2014 so far. Four World Cup ads appear on the list-including two by Nike, while only one Super Bowl ad made the list. Comparing overall World Cup and Super Bowl ads, Unruly Media found that World Cup ads were shared an average of 320,000 times each, compared to Super Bowl ads at just 126,000 times each. See the full list on AdWeek.

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By Tech   on 7/10/2014 6:20 AM

More than 16,000 Microsoft partners and employees will convene in D.C., July 13-17, for Microsoft's Worldwide Partner Conference. During the conference, the District will roll out the red carpet for attendees gathering from nearly all 50 states and more than 150 countries, while generating an estimated $29 million for the local economy during a traditionally slower period for the city.

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By Tech   on 6/27/2014 7:17 AM

Google’s expansion into seemingly every market continued as the company unveiled plans to expand Android, its mobile operating system. At I/O, its annual conference for software developers, Google announced plans for specialized versions of Android for wrists, cars, and TVs. Read more about Google’s ever-growing empire on The New York Times.

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By Tech   on 6/20/2014 6:11 AM

 Following much speculation, Amazon unveiled its new Fire Phone, a smartphone that features a 3D interface made possible through built-in cameras and a visual scanning app called "Firefly," which is capable of identifying products and media. The smartphone will go on sale for $199.99 and has an exclusive two-year contract with AT&T. Find out more information about the Fire Phone on The Verge.

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By Tech   on 6/17/2014 7:19 PM

D.C.-based Virtru, an encryption software company for email, announced a $6 million round of financing led by Bessemer Venture Partners, bringing the total raised to $10.3 million. The email-encryption startup launched by former NSA cryptographers will use the capital to extend Virtru’s platform support and deliver new features for consumers and businesses

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By Tech   on 6/13/2014 7:29 AM

With the start of the World Cup, brands are vying for the social media attention of soccer fans from all over the world. According to a study by Omnicom Media, Adidas is receiving 60 percent of sponsor mentions from the over 3 million World Cup-related posts polled globally from Twitter, Facebook and blogs. To see where brands like BudweIser, Coca-Cola and Visa place and who’s getting the most positive buzz, go over to AdWeek.

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By Tech   on 6/5/2014 6:36 PM

Apple unveiled its newest operating systems for Mac computers and mobile devices at the Worldwide Developers Conference in San Francisco. The newest additions to Apple software systems, Yosemite and iOS 8, offer more seamless interconnectivity between devices. Developers and non-developers alike can find out more about Apple’s announcements in The New York Times.

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