Author: Tech   Created: 3/20/2009 12:02 PM
Tech Blog

By Tech   on 10/23/2014 5:07 PM

Every Friday we pick our favorite top digital and marketing stories from the week that we think you should know about - and this week it’s turned into more of a weekly app-wrap with a host of new, exciting apps launched (or launching soon). Here’s our top five:

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By Tech   on 10/20/2014 4:19 PM

Have you ever been stuck in an awkward situation, praying your phone would ring so you could politely extract yourself? Of course you have. That’s why iStratgeyLabs made Dorothy, a physical trigger that makes any dumb shoe smart. Dorothy consists of the “Ruby” (a small connected device that slips into your shoe) and a mobile App that allows you to trigger a call to your phone from a fake contact (your “boss”) whenever you tap your heels together 3 times. Dorothy can also send text messages to your contacts with a custom message and your current location, letting them know exactly where you are.



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By Tech   on 10/17/2014 2:25 PM

Facebook introduces a new way to comfort friends and family when unfortunate natural disaster strikes. The users will receive a notification asking if you are okay and the tool is pretty incredible. It tracks nationwide disasters and, based on your location information, asks you to check in if you’re safe! I like this new option in Facebook and I think other users will benefit from the tool as well. See the tool video and read more on Facebook’s website.

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By Tech   on 10/10/2014 1:33 PM

Google continued to improve its Search app this week, with the release of a restaurant reservation feature. Integrating the renowned conversational search feature (or voice command search) with OpenTable, users can now reserve a table at a restaurant simply by asking. The feature is more complex than it seems - it also stores historical data to inform its searches. So if you search for restaurants “near my hotel”, it know which hotel from the confirmation in your Gmail. Nifty huh? Read more on TechCrunch.

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By Tech   on 10/8/2014 6:20 PM

Facebook just announced its new advertising feature, local awareness ads. Their messaging portrays this as a tool primarily aimed at helping local businesses reach more people, but the way the feature works is it shows the ad to people who live in the area or were recently within a certain radius of the business.

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By Tech   on 10/3/2014 11:38 AM

There was an awful lot of talk this week surrounding the supposed Facebook killer, Ello. While the invite-only social networking site doesn’t have any intentions of taking down Facebook, they certainly see themselves as a competitor. The platform caters to the Facebook users that are fed up with advertising and sick of the constant behind-the-scenes data mining that Facebook has become known for. The differentiator for Ello is that the site is completely ad-free and while they do collect user data (with an opt-out option) they ensure it is solely for user-experience improvement reasons. While I certainly wouldn’t deny an invite to join Ello, I don’t know if I’m fully convinced. Read more and decide for yourself at Tech Time Read More »

By Tech   on 9/26/2014 12:53 PM

Research has revealed that users are looking to social media for their daily news update. Unfortunately rants or personal journal entries written about politics, law enforcement or any other hot topic on a Facebook status is not included. Roughly 30% of Facebook users look to the site for news updates, however Twitter trumps Facebook when it comes to breaking news. Further research uncovered certain topics are reserved for face-to-face engagement, like the Snowden-NSA story. Visit the article written by PewResearch Center for more detailed findings.

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By Tech   on 9/19/2014 2:06 PM

After making a statement last May that the company was going to entertain offers for a possible sale, web hosting company, Rackspace, has decided that they don’t need your money. The company announced on Tuesday that the review of all strategic options, including merger and acquisition proposals, has come to a close and they were going to continue to grow as an independent organization. Earlier this year,

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By Tech   on 9/11/2014 5:35 PM

Motorola beat Apple to the punch with the new Moto X. Last year, the Moto X made a splash with its unique depth of customization with a hyper-focus on user experience but fell short with lackluster equipment. This year it aims to unseat the kings with a device that has power, luxury, efficiency, and most importantly retains the user experience we’ve come to expect from the X series. Gizmodo offers an extensive review with a full spectrum of the options available.

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By Tech   on 9/4/2014 6:34 PM

Facebook continues to strive to create more value from its metrics and has introduced a new feature - being able to track users time spent on their news feeds. Although some companies may disagree that click-bait is a bad thing, especially those in the newspaper industry, Facebook will factor in the ratio of people clicking on the content and compare it

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