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Author: Tech   Created: 3/20/2009 12:02 PM
Tech Blog

By Tech   on 8/22/2014 12:13 PM

Snapchat is reportedly working on a new service called Snapchat Discovery, which will make it easier for brands to get their ads in front of the app’s users. However, Adam Kleinberg of AdAge cautions marketers to think about where they’re putting their brand before they consider advertising on the platform. Should brands snap out of it when it comes to Snapchat? Read more on AdAg

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By Tech   on 8/15/2014 8:20 PM

Twitter has estimated the amount of active user accounts that are “updated automatically”, or rather, bots: around 23 million. This number makes up 8.5 percent of overall active Twitter users. Twitter disclosed these numbers in a report in order to clarify previous comments made about an estimated 14 percent of active users who access Twitter outside of the website and app. Read more about the automated accounts on Quartz.

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By Tech   on 8/8/2014 9:38 AM

Pinterest introduced messaging capabilities to both the desktop site and application. The new feature allows private chatting between users who follow each other. This has big implications for brands who are now able to communicate directly with their audience, developing the potential for deeper connections. Read more about the new feature on Yahoo.

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By Tech   on 7/31/2014 4:42 PM

Snapchat, the photo sharing app that famously twice declined a buyout from Facebook for $3 billion and $4 billion, is in talks with Chinese investors in a move that would value the company at $10 billion. One of the major investors in the app—that ironically has generated $0 in revenue in its entire existence—is Alibaba, the Chinese version of Amazon. Stay up to date on the investment on Huffington Post.

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By Tech   on 7/26/2014 5:47 PM

Six seconds is not a long time for brands to make an impression, but businesses are getting creative when it comes to marketing on the video sharing platform Vine. The social network is one of the largest, with over 40 million users, yet marketers still cannot run paid advertisements or promote videos. Instead brands are utilizing the platform's most popular users, paying them to "organically" push products to their followings. Find out more about this stealth advertising on Mashable.

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By Tech   on 7/23/2014 6:25 AM

PRSourceCode, Alexandria, VA,  announces the launch of Ocular8, a tech super spider as well as media analysis and tracking service that empowers tech companies and agencies to amp up their coverage and measure performance – standalone and against their competitors. Ingesting real-time content from 600+ tech and business media outlets and social media, Ocular8 gives subscribers real-time insight on who’s covering what, relative media volume, as well as which platforms and writers to pitch.

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By Tech   on 7/18/2014 11:40 AM

According to Counterpoint Research, Apple's iPhone 5s is still the world's most-popular smartphone, besting the Samsung Galaxy S5. Despite the iPhone 5s beating the Samsung Galaxy S5 for best-selling smartphone in May, Samsung's Galaxy S4 and Note 3 came in third and fourth, respectively, while the iPhone 5c came in at fifth. Find out how far behind the Galaxy S5 is from the iPhone 5s

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By Tech   on 7/11/2014 6:08 AM

With the year more than half over, Unruly Media has created a list of the 10 most-shared ads of 2014 so far. Four World Cup ads appear on the list-including two by Nike, while only one Super Bowl ad made the list. Comparing overall World Cup and Super Bowl ads, Unruly Media found that World Cup ads were shared an average of 320,000 times each, compared to Super Bowl ads at just 126,000 times each. See the full list on AdWeek.

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By Tech   on 7/10/2014 6:20 AM

More than 16,000 Microsoft partners and employees will convene in D.C., July 13-17, for Microsoft's Worldwide Partner Conference. During the conference, the District will roll out the red carpet for attendees gathering from nearly all 50 states and more than 150 countries, while generating an estimated $29 million for the local economy during a traditionally slower period for the city.

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By Tech   on 6/27/2014 7:17 AM

Google’s expansion into seemingly every market continued as the company unveiled plans to expand Android, its mobile operating system. At I/O, its annual conference for software developers, Google announced plans for specialized versions of Android for wrists, cars, and TVs. Read more about Google’s ever-growing empire on The New York Times.

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