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Jun 24

Written by: News Account
6/24/2009 2:09 PM

Geoff Livingston, CRT/tanaka, has been dubbed a “local blogging guru” by The Washington Post, and he’s sponsored a series of popular BlogPotomac events.  But, now Geoff reports that the next BlogPotomac, set for October 23, will be his last.  And one of the reasons, he states, is that “the subject matter — social media — is really dead (or dying), at least from this innovators perspective.”

On his website, Geoff wrote: “Let me explain. The technology adoption cycle has been maturing for social media (and social media, web 2.0 whatever you want to call it is definitely inspired by technology) for some time. Widespread corporate adoption is happening as we speak, albeit with many stumbles. Based on conversations I’m having, even the most conservative organizations are adapting now.

“The time when social media as a special or unique or “shiny and new” type of communication is rapidly ending. Does that mean it’s going away? Hardly.

“But from an innovators standpoint, as someone who lives on the edge, who wants to be where new frontiers are being created, we’re at the end. For me, social media is dead.”

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12 comments so far...

Re: Social Media is Dead, Reports One Guru

I get that headlines are supposed to be provacative and bring you in- hey, we are all media/marketing people- but one local blog innovator saying that the "period of innovation" is over is not the same as the whole thing being dead. I think the headline's a pretty big stretch here.

By Jen on   6/25/2009 10:26 AM

Re: Social Media is Dead, Reports One Guru

I agree with Jen. This is a ridiculous headline. Rather embarrassingly so, when you consider the source.

By Dave on   6/25/2009 10:32 AM

Re: Social Media is Dead, Reports One Guru

Yeah, I agree with Jen....just a way to get some attention.

In fact, the blog post contradicts itself. If companies and businesses of all size are using it, then social media is not dead. It's alive.

By Dan on   6/25/2009 10:34 AM

Re: Social Media is Dead, Reports One Guru

Social Media killed the In-Person-to-Person Star! : )

By Danny on   6/25/2009 11:01 AM

Re: Social Media is Dead, Reports One Guru

I totally agree with Jen. Too much of a stretch.

By Amy on   6/25/2009 11:21 AM

Re: Social Media is Dead, Reports One Guru

My path here was pretty much the same as when I pick up a National Enquirer, and with much the same result. Boo.

By Justin on   6/25/2009 11:25 AM

Re: Social Media is Dead, Reports One Guru

I agree with all the other comments. This is a non-story with a misleading headline.

By Cynthia on   6/25/2009 11:38 AM

Re: Social Media is Dead, Reports One Guru

Very misleading article

By Bob on   6/25/2009 12:07 PM

Re: Social Media is Dead, Reports One Guru

I think Geoff has a point. Social media, per se, may not be dead. But the wave of innovation that produced is nearing the end of its life cycle. The next big thing is in the works somewhere ... we just don't know what or where.

By Bonnie on   6/25/2009 12:19 PM

Re: Social Media is Dead, Reports One Guru

Lame headline!

By Mary on   6/25/2009 1:25 PM

More "Social Media Death" Link Bait

Depends on your interest.

If you're into the technology aspects of social media, development and extension of collaboration, content, and social sharing technologies continues as major and minor platforms try to attract and lock in customers to support targeted advertising.

Adoption wise, there's still a struggle in many types of organizations to figure out how to best integrate and take advantage of technologies.

So when I hear people say "social media is dead," I have three reactions: (1) that person is bored about some aspects of social media, (2) that person understands how to use link bait, and (3) that person doesn't know that social media are plural.

Dennis McDonald
http://www.ddmcd.com

By Dennis McDonald on   6/25/2009 1:35 PM

Re: Social Media is Dead, Reports One Guru

Dennis: I clarified what I meant (you are right, I am bored), here:
http://www.livingstonbuzz.com/2009/06/23/clarification-on-social-media-is-dead/

Thanks for your insights. As to the title of this post, I think it was a bit over the top (Between the dead and the guru bit. Just saying, Phil. :)

By Geoff Livingston on   6/26/2009 6:23 AM

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