The American Marketing Association of Washington, DC, and the Washington Business Journal's 80th Anniversary Top Marketer Awards recognized the work of FORGE Branding on behalf of its client, the Campaign for Tobacco-Free Kids (TFK), with an Outstanding Recognition Award.
According to FORGE Branding, “the comprehensive research, rebranding, communications and donor development program repositioned TFK as the leader in creating a smoke-free world through its tireless efforts to boldly step in between an aggressive industry and the kids who are being targeted for early addiction. Through this program, TFK was able to generate a 50% increase in its contributed revenue and infuse greater strength into its fight against big tobacco.”
"In revolutionizing our branding we were able to revolutionize our results." John Keightley, TFK's vice president of development, said about the program which is summarized on the FORGE Branding website:
FORGE Branding Tobacco-Free Kids Case Study