Equals Three Communications is becoming a virtual firm.
The decision by the Bethesda-based agency “follows the loss of its biggest client, the Navy SEALs, the firm's CEO Eugene Faison said. In 2010 and 2011, the military organization collectively paid his firm $1.4 million to develop and execute targeted marketing efforts aimed at increasing SEAL applications among minority groups, particularly African-Americans, according to award notices,” reports PRWeek.
“In the months leading up to the closure of the firm's facilities it struggled to meet payroll responsibilities for some of its employees, which Faison attributed to clients being slow to pay,” continued the PRWeek report.
Faison told Capitol Communicator, “We still have multi-million dollar, multi-year clients, but think it’s better to work in the future as a virtual agency,” something, he told us, that been “discussed during the past few years.”
For the PRWeek story, click here.