Design Army dived deep in the name of aquatic fashion. With a crew of two dozen, they directed a short feature for Karla Colletto's Cruise 2013 swimwear line, making a memorable splash for a swimwear line that has seen international growth over the past seven years.
The campaign took DC-based Design Army from coast to coast. They started in the Florida Keys, capturing over 30 images for the new swimwear line integrated across all media channels. However, filming models underwater in Karla’s swimsuits was the final stroke in the campaign. For the video they headed to L.A. to collaborate with Tamar Levine of Cyberia Media, shooting hours of footage in classy-chic swimsuits, retro swim caps, and synchronized strokes to capture the stunning swim choreography. "It was the ultimate high dive of creative direction and cutting-edge fashion, reported Design Army.