SmithGifford has been hired by Georgetown University’s McDonough School of Business to help raise awareness of the school and its graduate business programs, with a particular focus on its Evening MBA, Executive MBA, and Executive Master’s in Leadership programs.
“Working professionals who want to advance their careers by getting an MBA are already attracted to the mission and values of the McDonough School of Business, as well as the overall reputation of Georgetown,” said Karen Riordan, president of SmithGifford, an agency based in Falls Church, VA. “Our job is to drive more qualified prospective students to attend information sessions and keep Georgetown’s McDonough School of Business in their set of ‘top choices.’”
The campaign will reach out to prospective students worldwide, as well as within the Greater Washington area and surrounding region from New York and Pennsylvania to Florida.