Black and Orange Burger, a DC-based specialty burger joint, has plans for expansion both locally and regionally and has hired Elevation, Ltd., to help pave their road towards success.
The company currently has two locations in DC - in Dupont Circle and on U Street - and is opening their third location in Charlottesville, VA, this fall.
“Black and Orange has an excellent product,” Rodolfo Hernandez, creative director at Elevation said. “In our humble opinion, it’s the best burger in the City. We are prepared to infuse a level of fun, energy and brand inspiration commensurate with the product within a particularly competitive market.”
Dr. Ali Ghatri, owner of Black and Orange Burger, said, “The passion that Elevation has brought to the table is palpable. We have admired their work and approach for some time now and look forward to applying their talents to our product.”
Among the contracted services to be provided by Elevation include industry and consumer research, evaluation and recommendation for new locations and the development of a strategic communications plan. Ongoing initiatives will include collateral material development, social media design, development and implementation as well as local market and in-store promotion design, development and implementation.
“We are tremendously excited about our alliance with Black and Orange Burger,” Jimmy Learned, president of Elevation, said. “It quickly became very clear to us that this is not just another burger… our goal is to assure that our creativity matches the creativity in their patties… when we do, this will be a fun and memorable ride.”