9/5/2012 3:58 AM
ZilYen, a leading DC-based branding company, is going through a major rebranding of its own. Under its new name, FORGE Branding, the agency will keep its focus on branding and marketing communications, its current staff and its Capitol Hill location.
"After seven years as ZilYen, the agency has outgrown its name." said Pete Beebe, partner and creative director. "We have matured and grown to reflect the new demands of today's marketplace." Under the old name, the agency has served clients including the National Audubon Society, the Campaign for Tobacco-Free Kids, EagleBank and numerous trade associations.
"In today's transparent world, it is essential that organizations consider their brand identity as a guide to not only their communications, but also their actions." said Susan Waldman, partner and strategic services director. "Although we have always practiced this comprehensive strategy to branding, FORGE positions us to lead with this message and marketplace approach."
The new name is effective Sept. 6 and the new company website is www.ForgeResults.com. More information is available by emailing susan@ForgeResults.com or calling 202-667-1010.