August, Lang & Husak collaborated with MRB Creative Content Studio’s Bryan Elsom to produce a 30-second TV spot touting PBS NewsHour’s extensive 2012 convention coverage. The spot, now running, conveys NewsHour’s storied depth of coverage -- walking viewers "behind the scenes and inside the action" to the convention floor.
Capturing the organized chaos of political theater and live news reporting, the spot demonstrates NewsHour’s newly-energized production approach, as it introduces Judy Woodruff and Gwen Ifill as convention co-anchors.