Agency veteran Howard Bomstein has been named executive marketing director of The Washington Times, washingtontimes.com and related media platforms within the news organization; and will head up a new, in-house communication group “attuned to the strategic needs of businesses, associations and charitable groups seeking marketing direction”.
Bomstein founded the Bomstein Agency in 1977, which grew into the fourth-largest advertising agency in metropolitan Washington; focusing on advertising devoted to media, real estate, automotive, sports and consumer issues. The agency merged with Williams Whittle Associates three years ago, where Bomstein served as vice chairman of the group concentrating on new business development.
“Howard Bomstein led the creation of numerous marketing communication campaigns for The Times over the past decade,” said Thomas J. Culligan, chief revenue and marketing officer at the paper. “His leadership in creating the company’s promotion campaigns over the past year has been instrumental in reviving The Times both locally, and across the United States.”