Students from the Virginia Commonwealth University Brandcenter were among the winners of the AKQA Future Lions competition at the Cannes Lions 59th International Festival of Creativity held in Cannes, France.
Christopher Sheldon, Marybeth Ledesma, Nadia Hyder, Matthew Runde and Nick Maschmeyer were honored in the Future Lions contest at the festival, which attracts thousands of members of the global creative communications industries and honors the best advertising work from students. Entrants were required to advertise a product from a global brand in a way that could not have been done five years ago.
The VCU Brandcenter team from Richmond created an innovative video that advertising Microsoft’s “Bing Automatic,” an organic search tool and the winning piece involved contributions from students from each of the VCU Brandcenter’s five tracks – art direction (Ledesma), copywriting (Sheldon), communications strategy (Maschmeyer), creative technology (Runde) and creative brand management (Hyder).
The video can be viewed at http://www.brandcenter.vcu.edu/11.aspx