BurrellesLuce, the leading media monitoring firm in North America, acquired the U.S. print monitoring operations of Cision.
Robert Waggoner, CEO, said, “Our U.S. based production is perfectly positioned to deliver comprehensive and timely service to the Cision print monitoring clients. The PR community has made it clear that the image of the article is very important in showing ROI on their initiatives, which text alone doesn’t provide.” He added, “Since 1994 BurrellesLuce has had a copyright compliance program that positions us to continue to deliver this important service to the PR and communications community, a service that allows them to keep the integrity of benchmarked results.”
Cathy Del Colle, senior vice president customer service, said, “Our senior account management team is prepared and looking forward to adding these accounts to their portfolios. The only change we anticipate for these clients is faster, more comprehensive delivery and service.”
BurrellesLuce will work with Cision to transition the U.S. print monitoring accounts by the fourth quarter.