White+Partners tapped branding guru Rob Martin as its new brand planning director with an aim to broaden the agency’s portfolio. Based in Richmond, VA, Martin led the brand-planning firm BrandSync for the past decade which he co-founded with his father, David Martin, and is one of the co-founders of the acclaimed Martin Agency, which recently was named Ad Agency of the Year.
“When my father opened the doors in 1964, he went on record with the mission that we follow today, to produce the most engaging, high-quality creative product,” said Matt White, president + CEO of White+Partners. “I know Rob shares that same winning vision, and will help us grow.”
“The firm’s commitment to planning-driven creative and ROI-tracking metrics really speaks to me,” said Martin.
In addition to his brand planning, organizational and market development planning capabilities, Martin provides the Northern Virginia firm an established presence in Richmond. He also brings an expertise in employee and customer satisfaction studies and processes that transform workforces and focus operations on mission-driven growth programs, that will extend W+P’s footprint on a global scale, added White+Partners.
Over the course of his career, Martin managed numerous global branding accounts, including Markel Insurance, Johns Hopkins Engineering for Professionals, and Filtrona Porous Technologies, and recently built a strong business network in Turkey. With Martin, W+P plans to build its international marketing capabilities across its primary practice areas of Advocacy + Associations, Higher Education, Business to Government, and Tourism + Hospitality.
We have had great success serving state, national and international organizations throughout the agency’s history, but global capabilities can be a pivotal factor for companies looking for planning and marketing agencies, said Carrie Edwards, chief strategic officer of White+Partners. ”Rob clearly has the capability to broaden our services focused on destination marketing and economic development organizations,” Edwards added.