RedPeg Marketing has been named Agency of Record for the Washington Area Chevrolet Dealers, a group of 28 dealerships in Maryland, Virginia and the greater DC region. As the local Chevrolet group’s AOR, RedPeg Marketing’s responsibilities include creating an overall marketing strategy, implementing experiential initiatives, and developing all messaging and creative elements, including advertising. To date, RedPeg Marketing has spearheaded a variety of experiences for the local Chevrolet group including a tech-rich event program for Chevrolet’s six key brands – Cruze, Camaro, Equinox, Malibu, Traverse, and Silverado. This event-based campaign features a unique augmented reality element where people “drive” a 3-D Chevrolet Camaro.
Jones Public Affairs, Inc. (JPA), adds two new staff members: Valerie Carter joins the DC-based agency as senior vice president and will lead the health policy team in the Washington, D.C. office; and Regan Hiatt will join the Cambridge, MA, office as a senior account executive. Prior to joining JPA, Carter served as vice president of public affairs at Ricochet PR, where she was responsible for managing and directing all public affairs accounts and projects, with a focus in healthcare companies.
PATH, based in Seattle, announced the appointment of Sarah Temple as vice president of external relations, effective January 1, 2012. Temple currently is senior vice president and chief of client affairs for the Social Marketing Practice at Ogilvy Public Relations Worldwide, in DC. Temple directed corporate partnerships and cause-marketing programs at the anti-hunger organization Share Our Strength and served as senior counsel for health care clients at the PR agency Barr & Wilcox. She has also taught public relations and corporate communications at Georgetown University’s school of continuing studies.