7/21/2010 3:22 PM
The American Marketing Association of Washington, DC (AMA DC) has started development of a new brand program with DC-based branding agency ZilYen.
ZilYen reports that through its brand model, "AMA DC was able to quickly and easily identify its aspirational purpose, personality and values, and build them into a compelling story that resonates with internal and external audiences. The AMA DC is now engaged in the strategic and ongoing process of integrating its brand story and values as direction for creating focused growth and development. Through this active branding activity, the AMA DC will strengthen its brand identity and delivery of its brand promise more clearly and consistently over time."
"Working with the area's leading marketers to create their own brand has been exciting for us." says Pete Beebe, creative director at ZilYen. He adds "Well run branding programs have the potential to spark great inspiration that produces powerful communications and organizational success. Who better understands that than the AMA? We look forward to helping them achieve that."