National Public Radio now is "NPR." DC-based NPR said it's shortening its name because it's more than radio these days with news, music, and programming heard over a variety of digital devices that aren't radios. It also operates news and music websites. Vivian Schiller, NPR's chief executive noted other "re-brandings" by media organizations, such as Cable News Network, which became "CNN".
The Washington Post launched a new co-branded and redesigned online business section in partnership with Bloomberg. According to the Potomac Tech Wire, the section now combines The Post's coverage on national politics and policy with Bloomberg's business news, data and information. Among the new features are tools from Bloomberg that allow users to find stock quotes and follow industry trends, and eventually reference a daily economic calendar of events. The launch follows The Post's recent rollout of PostPolitics.com and PostLocal.com, homepages dedicated specifically to the newspaper's political and local audiences.
McLean-based Gannett named Craig Etheridge as VP/mobile advertising sales for its Gannett Digital arm. Etheridge was most recently VP/ emerging platform sales at The Weather Channel. In his new position, he’s responsible for expanding Gannett's mobile advertising portfolio and developing its long-term mobile ad sales strategy.