Oct 12

Written by: Tech  
10/12/2012 6:35 AM

By Breeanna Beckham

Microsoft CEO Steve Ballmer published his annual shareholders letter, which discussed the changing culture of the company. Microsoft will focus more on helping businesses utilize the cloud, hardware and Windows. Read Mashable’s key takeaways from the letter and find out how Microsoft’s business is changing.

Data from the Interactive Advertising Bureau shows digital ad spending grew 14% in the first half of the year, and mobile ad spending doubled to $1.2 billion during the same timeframe. See the breakdown of ad formats and how the numbers stack up against 2011 at All Things D.

Writing effectively for social media is an important skill to master, especially if your company isn’t seeing success in the social media arena. Oversharing, undersharing and boring your audience to death are mistakes we see all too often that can easily be avoided. Social Media Today has five tips for successful social media writing that you need to check out.

As if Google wasn’t already getting enough positive press in light of the Apple Maps debacle, the company announced that Street View added an additional 250,000 miles. Users will now be able to experience parts of Singapore, Sweden, Thailand, Italy and Great Britain like never before. TechCrunch has the full story on Google’s update.

Happy birthday to the LED, which turned 50! In 1962, Nick Holonyak, Jr. demonstrated the first light-emitting diode (LED), which made possible today’s HDTVs and energy-saving light bulbs. Make sure you give a silent thank you to Holonyak this weekend while you’re relaxing with your flat screen, and check out the full story at Wired.

This Weekly Roundup originally appeared on the Carousel30 blog.

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