By Marshall Sponder, WebMetricsGuru
Influence is a tricky thing and no two platforms provide the same exact readout; as a result, I devoted an entire chapter in my upcoming book comparing the differences in accuracy and results between influence platforms commonly available. On the other hand, thanks to a public Traackr list on Social Media Monitoring I was able to compare two of my favorite Influence platforms on the same keywords related to Social Media Monitoring to see what the results would be. I'll leave a comparison of the new features mPACT has provided for a later post.
Traackr Keywords: "social media monitoring", "social media" radian6, "social media" sysomos, "social media" "visible technologies", "social media" attensity, "social media" metrics.
mPACT Query: ("social media" AND ("social media monitoring" OR radian6 OR sysomos OR "visible technologies" OR attensity OR metrics))
TRAACKR Results
mPACT results
There's also a map mPACT produces which I'll leave out here to be fair. I'm pretty much in the same place in both lists, and most of the names in the Traackr list also appear, in a different position, on the mPACT list.
I like both platforms as they have different strengths. Traackr allows you to add any outlet and any individual to a A-List, while mPACT maintains it's own media contacts and outlets list and does a good job mapping influence to it, as well as opportunities related to the subject taken from it's MediaSync database.
Read more: http://www.webmetricsguru.com/archives/2011/04/influence-mapping-comparing-traackr-to-mpact/#ixzz26wId8NSy
Under Creative Commons License: Attribution
This post originally appeared on WebMetricsGuru at www.webmetricsguru.com/archives/2011/04/influence-mapping-comparing-traackr-to-mpact/.
Editor's Note: Several readers have requested more information on the various social media monitoring and measurement tools. I reached out to Marshall Sponder, WebMetricsGuru, for help. I hope you will find Marshall's insights helpful, as I hope to post more of his insights and research. Debbie Friez, Tech Editor, Capitol Communicator.