Sep 14

Written by: Tech  
9/14/2012 6:23 AM

By Anna Steely

Apple’s iPhone 5 revealed on Wednesday boasts 176 extra pixels, is 18% thinner, 20% lighter, and 200% more awesome than the previous two models. At four inches tall, the iPhone 5 also has a larger battery and is much closer to a 16:9 aspect ratio. Get the full scoop at BuzzFeed — and maybe start standing in line for the September 21 release.

On Tuesday, YouTube also made a big iPhone announcement — a free iPhone app is finally available for download. While the iPhone has included a native app on every model since 2007, the app was actually developed by Apple (not YouTube). According to Mashable, the app offers a full YouTube experience and will allow users to access more videos and easily post to Twitter and Facebook.

Facebook Exchange ads, a new retargeted ad format revealed in June, have already proven themselves to have higher click through and conversion rates than other retargeted ads, such as Google’s Ad Exchange. Data on these more personalized ads showed a return of up to 16x clients’ investments and 6.5x less cost per click-through order than on other ad exchanges. Head to TechCrunch for more information on what this means for Facebook moving forward.

Bring press releases into the 21st century by using Pinterest to garner attention. Social Media Today has three great ways to use the site to bolster your public relations strategy that are easy and effective.

The much anticipated list of Google Fiber’s “fiberhoods” was released yesterday for Kansas City, Missouri. The service that combines standard TV with streaming options has nabbed HD channels including ABC Family, ABC News Now, Disney Channel, ESPN, ESPN Buzzer Beater, ESPN Classic and SOAPnet. However, according to AdAge, the service is still missing some giants, including HBO and Fox News.

This post originally appeared on the Carousel30 blog.

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