Aug 17

Written by: Tech  
8/17/2012 7:15 AM

It probably comes as no surprise that the Olympic opening ceremonies generated close to three million tweets, making it the most “social” day of the games. However, who took home the gold for most talked about athlete, brand and sport? Now that the games have come to a close, head to Mashable for a full roundup on “the world’s first social Games.”

There’s nothing quite as annoying as a long and clunky URL. Luckily, Google+ started rolling out custom URLs this week to make it easier for individuals and companies to share their profiles. The feature is not yet open to everyone, but according to Mac World, Google plans to increase availability over time.

Picking up your morning coffee got a little easier this week as Dunkin’ Donuts became the newest company to release a mobile payment app. The system allows you to scan an on-screen barcode from your mobile phone at the checkout counter, after setting up an online account with credit card information. Wired has the full story, including insight as to where the future of this technology may go.

For every successful tech startup there are a hundred others that never got off the ground. In order to hit the ground running and avoid the struggles that arise from improper management, Huffington Post has compiled four important things a company should not overlook, including getting finances in order, keeping a secure office, properly communicating the business model, and emphasizing brand over product.

Brand evangelists can do more for your company than even the best ad campaign. Through heavy word-of-mouth and diehard loyalty, evangelists will gush about your product to anyone and everyone they meet—who wouldn’t want that for their brand? Check out Social Media Today for some great tips on how to turn your customers into brand evangelists.

This post is written by Anna Steely and it originally appeared on Carousel30's blog.

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