Aug
9
Written by:
Tech
8/9/2012 8:31 AM
The summer games have been deemed the “Social Olympics,” with the world’s largest brands investing 15% of marketing budgets on digital. And it’s estimated that an Olympic campaign might cost anywhere from $30 million to $50 million, equivalent to the cost of ten 30-second Super Bowl commercials. So how do the biggest brands stack up when it comes to social?
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