Southwest Airlines Facebook announcement on Friday took a turn for the worse, when many people who clicked to “Like” the airline found themselves with booked flights instead of a 50 percent offer. ”The LUV airline is easy to LIKE! Southwest Airlines is celebrating Three Million Fan milestone with a special discount offer…” went awry when many customers reported multiple charges to their credit cards with multiple flights booked, instead of one. An update to Sunday’s press release on the continued effort to correct the issues, says their team worked through the night to correct the situation.
Southwest has embraced social media, realizing many customers are more comfortable with Twitter than an email or phone. Even with this website glitch, they are still have more fans than many of their competitors.
Because many users don’t trust Facebook ‘s privacy controls, many are reluctant to click on the “Like” button to share their favorite brands. Using Facebook’s Open Graph, Thismoment sends notifications to friends with each brand interaction without needing a “Like” or concurrent approval. Their services also include YouTube brand pages, mobile sites and more.