By Cary Hatch, CEO, Brand Advocate, MDB Communications
As a hard-core advocate for the profession, I find myself in the pre-election countdown to reassuming my normal unabashed support for the advertising industry. While I hate (and am embarrassed by) the vitriolic ads that are airing as we march toward the Nov. 6 election, there’s solace in knowing our “stock will go up” as we recover from the weekly, daily (okay, hourly) onslaught of “my opponent sleeps with a nightlight” political ads.
I find myself yearning for 2013 – not just because the absurdity of political advertising will be over – but because I know the country will once again fall in love with the industry I love. The Super Bowl is probably the one day a year that Americans focus on this advertising showcase of creativity, innovation and influence; quarter after quarter. They rate ads – tweet about them, and yes, “love them” again! For me, the Super Bowl means so much more than the game, and cheering with friends and family – but cheering for the industry. It can’t come soon enough.