Two brothers - Bryan Silverman, 18, and his brother Jordan, 22 - have been in the news recently – including USA Today - because they hope to roll-out toilet paper advertising across the country, targeting a captive audience that might be looking for something to read. To that end, the duo formed Star Toilet Paper in 2010. (The younger Silverman is hoping to win an entrepreneur contest to help fund an expansion and is one of five finalists in Entrepreneur Magazine's Entrepreneur of 2012 competition.)
The pair gives the toilet paper to public bathrooms for free. In return, the paper comes with ads and coupons printed with soybean-based ink. Some of the ads include QR codes that can be scanned by phones for more information after the user leaves the stall.
They say they are currently targeting small, local venues but the long-term plan is to move into stadiums, malls, colleges, etc.
Star Toilet Paper charges half-a-cent per ad and they have about 50 advertisers so far. (Apparently, toilet paper advertising is nothing new; JustToiletPaper.com has been selling ad space on TP since 2001.)
Read more: http://www.myfoxdc.com/story/19318405/advertising-coming-to-toliet-paper#ixzz24CBj1pLv