Insights Blog

Broadcast PSAs Continue to Air in Top Markets and Prime-Time Slots

Tue, 31 Jan 2012 18:43:00 GMT

A just-completed analysis of 2011 broadcast public service announcement airings by WestGlen Communications offers positive news for those considering or launching PSA campaigns in 2012. WestGlen found a 20-percent increase in PSA airings over 2010 and, as in years past, strong airings in top markets and during waking hours.

Slides From Jan. 11 Webinar on Green Attitudes and Behaviors Now Available!

Tue, 31 Jan 2012 01:42:00 GMT

Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets on their green attitudes and behaviors. We asked consumers about specific actions they are taking to improve the environment, their purchase behavior when deciding between a product which is more environmentally friendly or less expensive, how consumers are defining “living a greener lifestyle”, and their expectations for the environment in the next 20 years. We also explored:

Finally! A Positive Outlook for the Washington, DC, Advertising Community

Wed, 25 Jan 2012 23:36:00 GMT

By Cary Hatch, MDB Communications

With the 2012 presidential election, the summer Olympics and emerging positive economic growth on the horizon, the advertising industry is expected to experience exponential growth. Importantly, these events bring new advertising opportunities, which many advertisers are bound to capitalize on now. Today, the economy is in a much healthier state than it was back in 2008 and 2009, and companies are reinvesting in their advertising efforts. These developments will

BurrellesLuce Releases “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks”

Mon, 09 Jan 2012 00:52:00 GMT

Google, Facebook, YouTube and Yahoo!, respectively, ended 2011 as the top-four websites both in the United States and globally, according to data presented by BurrellesLuce in its latest edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks.”

Political Campaigns and Managing Expectations

Thu, 05 Jan 2012 17:22:00 GMT

By Nick Ragone, director of Ketchum’s Washington, D.C., office

Political campaigns are all about managing expectations. We've seen this time and again: candidates trying to tamp down expectations with the hopes of wildly exceeding them. Sometimes it works ...

What Does Your Brand Say About You?

Thu, 05 Jan 2012 03:09:00 GMT

By Susan Waldman, ZilYen, published, December 30, 2011, in The Washington Post.

So, here’s the thing about branding: You’re doing it even if you think you’re not. You have a brand — even if you think you don’t. And, if you’re not actively managing your brand, it’s likely that one of your competitors or the marketplace will step in and manage it for you.

Corporate Interests Disclosures and Your Satellite Media Tour

Wed, 04 Jan 2012 23:48:00 GMT

By Michelle Quivey, West Glen Communications

In Tuesday’s Washington Post, Paul Farhi wrote about the FCC’s proposal to require TV stations to disclose online the corporate interests behind their newscasts, a follow up to his December 7th article on "payola"/"plugola". Over the past few weeks, queries have been trickling in from WestGlen clients seeking clarity and more information.

Intelligent Insights: The Latest Market Research on Green Attitudes and Behaviors Offered by Capitol Communicator/WB&A Market Research, Sponsored by ZilYen

Tue, 20 Dec 2011 16:55:00 GMT

Register now for the FREE webinar, Wednesday, Jan. 11, from 1- 2pm (ET). Space is limited! Register at: https://www3.gotomeeting.com/register/745542534

Capitol Communicator and WB&A Market Research surveyed consumers in the Baltimore and DC markets on their green attitudes and behaviors across a range of topics. We asked consumers abou...

Holiday Spirit is Alive and Well in DC Area, Finds WTOP Poll

Wed, 14 Dec 2011 20:16:00 GMT

WTOP Radio 103.5 FM has announced the results of its most recent WTOP Beltway Opinion Poll surveying the strength of the holiday spirit among residents in the D.C. metropolitan area. The poll examined a number of holiday-related topics, including the average amount of consumer spending on gifts during the holiday season, consumers planning to shop online to avoid area crowds, efforts to “buy local” this holiday season, and the impact of the struggling economy on area businesses and holiday office party plans.

30 Lessons Learned from a 30-Year Veteran

Wed, 14 Dec 2011 00:50:00 GMT

By Cary Hatch

As the principal of an advertising agency celebrating our 30th anniversary, I learned early on that our success is based solely on the value we provide (and continue to provide) for our clients. In our industry (as with most) that means “leaning forward” to pursue knowledge and to examine and vet methods and channels that can advance our clients brands. Period.