Ketchum adds Tim Weinheimer, former vice president and managing director at Brunner Digital, and Rebecca McCuiston, former senior vice president, consumer marketing, at Ogilvy Public Relations Worldwide, to the firm’s D.C. office. As vice president and digital strategist, Weinheimer will support digital and social media efforts across the agency and, as vice president and group manager, McCuiston will bring her consumer and brand marketing expertise to clients and Ketchum Well-Connected, a brand-building specialty that combines consumer marketing practices with health and wellness insights.
Weinheimer brings 18 years of global brand development and digital marketing expertise to the agency. His client portfolio includes AT&T Wireless, IBM, Verizon, Moen and MetroPCS. Before serving as vice president and managing director of Brunner Digital, Weinheimer worked for the Richards Group, Ogilvy & Mather and McCann-Erickson in account management and planning. In addition to supporting the DC office, Weinheimer will be an integral member of Ketchum Digital's overall leadership team. Weinheimer earned a B.A. from Texas Tech University.
McCuiston worked on several top consumer brands, including Slim Fast, Bertolli and K-Y Brand. Prior to joining Ogilvy Public Relations Worldwide, McCuiston was an account supervisor at Trone Advertising & Public Relations, where she spearheaded the Michelin, Boehringer-Ingelheim, Healthtex and Jacobsen businesses, among others. McCuiston received her B.A. from Elon College.