- Tysons Corner Center will contribute to the Vietnam Veterans Memorial and sponsor the fund’s Father’s Day rose ceremony as it handles fallout over an ad featuring a background that resembled the hallowed Wall, reports the Washington Examiner. The ad shows a woman in front of a black wall engraved with a list of shops over the slogan "It's time to defrost." The black wall, said the story, reflected like the Vietnam Memorial, and store names were presented in a font similar to that used on the Wall to list the names of the 58,000-plus war dead. While the ad was described as a variation of the mall’s long-running “Where the stores are” campaign, it was pulled from the Metro system and from various print publications with 48 hours. The mall, said the story, paid Metro $56,000 for a one-month run of 440 rail car cards. You can see the ad by clicking here: http://www.washingtonexaminer.com/local/Tysons-Corner-ad-shocks-Vietnam-veterans-47463032.html
- Woody Kay, Arnold DC’s managing partner and chief creative officer, was quoted as an expert for comment in an AdWeek article that was posted online, “Where Will Folks Spend Their Summer Vacations?” The article highlighted Arnold DC’s recent man-on-the-street research about consumer summer vacation plans as this recession continues and gas prices creep up. Here is the article and hyperlink:
http://www.adweek.com/aw/content_display/esearch/e3i45a4bf33efc1791711f5936daffa4842
- Edward Allmann joined Global Communicators LLC in D.C. as a senior international adviser in charge of new business development and client marketing services. Allmann worked for the Colonial Williamsburg Foundation for the last eight years, serving as director of the foundation’s hospitality advertising and public relations before becoming marketing director in 2002.
- Design Army reports the arrival of the summer/fall 2009 issue of the biannual Washingtonian Bride & Groom magazine. From concept and design, to photography art direction, Design Army and the Washingtonian collaborated with the area's top photographers, stylists, and make-up artists to create the featured stories: "Goddress," "Game Day," "For Rich or For Pour," "Garden of Eden" and "Setting the Tone." This issue is described as a must-have, eye-candy feast for anyone planning the perfect wedding in 2010. Please visit http://www.facebook.com/l/;www.washingtonian.com for more information.
- Williams Whittle won a gold prestigious Effie in the Influencers category for its work on behalf of the USO. The Effie's goal "is to educate and share with the industry (and all interested parties) its wisdom and definition of effectiveness by spotlighting great ideas that work" and he judging were tough - even though there were 44 categories, there were only 24 gold awards granted. Williams Whittle’s work for the USO already has garnered an M Awards from the American Marketing Association, and the agency also was named AMA's Marketer of the Year. (The firm won all three awards last year, as well.)
- Bethesda-based Equals Three Communications, Inc. was recognized at the annual Alliance for Workplace Excellence luncheon for the ninth time in 10 years. Equals Three was one of 66 area companies honored at the event, which also included Choice Hotels International, Booz Allen Hamilton and Verizon Wireless. To receive the award, companies must demonstrate innovative corporate culture and management practices, employee growth and learning opportunities, diversity and inclusion practices, among other criteria.