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Apr 29

Written by: News Account
4/29/2012 4:20 PM

When last week’s closely watched NFL draft resulted in the Washington Redskins picking Baylor quarterback Robert Griffin III, the entire DC-area anticipated a new era. But, according to a news release from RP3 Agency, perhaps no group was more excited than the employees at the advertising agency in Bethesda. In fact, according to an RP3 release, they were so thrilled, they took the unprecedented step of actually changing the name of the agency.

According to the release, "It’s official. RP3 Agency is now RG3 Agency. When RP3 was founded in 2009, its three partners, Beth Johnson, Jim Lansbury and Scott Gold chose the name because they’d evolved the new shop out of the now defunct Rosenthal Partners. The RP3 moniker has served them well as the agency added clients like Norfolk Southern Corporation, the Nature Conservancy and Tysons Corner Center and grew to 35 employees. But with the arrival of Robert Griffin III, the partners re-visited the reasons for their choice.

“After all, what does the ‘P’ stand for anyway?” asked Creative Director Jim Lansbury. “Partners. Duh. We’re partners. That doesn’t have nearly the meaning for us, our employees and our clients as RG3.” “We’re Redskins fans and we’re excited,” enthused President Beth Johnson. “Sure, maybe it’s a little impulsive. But we’re committed and we’ve been committed to the team since day one.”

The depth of RG3 Agency’s commitment to the burgundy and gold is obvious. Perhaps the most prominent example is Vice President and Account Director Tiffany Bacon. She started her advertising career at what was then RP3 while simultaneously serving as one of the captains of the Redskins Cheerleaders. Said Bacon, “I’d be lying if I said I wasn’t thrilled. I’m teaching the entire agency every move of ‘Hail to the Redskins.’”

“We’ve done our part,” added Lansbury. “Now all RGIII has to do is deliver on his.”


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