All Blog Entries
Author: Insights Account Created: 3/20/2009 3:50 PM
Insights Blog

By Insights Account on 3/27/2012 7:32 PM

By Cary Hatch, MDB Communications

Like many in the advertising field (and much of America) I was tuned into the Season 5 premiere of MAD MEN Sunday night. Even above the noise of the debuting Hunger Games, MAD MEN still seems to “have it” when it comes to capturing the hearts and minds of a legion of fans. After a 17-month hiatus, the heralded series roared back with all the boozing, womanizing and beautiful cinematography we’ve come to know and love.

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By Insights Account on 3/25/2012 9:25 PM

By Jay Selway, RP3 Agency

It’s time to ditch the word “user“, from the user experience profession. It’s self-limiting to the industry and to the value we seek to create for our clients. I believe that we should focus our energy on designing great experiences, not just great user experiences. We create for people, not for depersonalized users.

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By Insights Account on 3/12/2012 10:25 AM

By Allison Langfelder Hamilton, WestGlen Communications

In the current presidential election year
, parts of the country that aren’t seen as political hotbeds year-round become swing states and stomping grounds for candidates working to earn their party’s nomination. In Washington, DC, the political landscape is part of our lives. We live in the “center of democracy,” after all. We’re used to it.

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By Insights Account on 3/8/2012 9:07 PM

By Nichole Paro, RP3 Agency

It’s happening. We’ve all seen it. The prized “agency of record” relationship is becoming an endangered species. Project work is increasingly the norm in this industry, rather than the exception, and our worlds are forever changed.

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By Insights Account on 2/26/2012 11:24 PM

By Steve Markenson, WB&A Market Research

A few months ago, on my way back up the driveway
from wheeling out the blue recycling bins to the curb, the question occurred to me, “What does it mean to be a green consumer these days?” Doesn’t nearly everyone recycle aluminum, plastic, glass, and paper? I also thought about my county’s about-to-be-implemented 5 cent plastic and paper bag tax and the impact that would have on my behavior and that of my fellow county residents. This raised the question, who is most responsible for protecting the environment—corporations, the government, or perhaps---me?

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By Insights Account on 2/24/2012 9:58 PM

By Richard M. Coad, MDB Communications

Three men in prison recently appeared before a parole board that included a criminologist, a social worker and a judge.
Their crimes were similar and each prisoner had completed at least two-thirds of his sentence. One prisoner appeared before the board at 8:50 a.m. The second appeared at 3:10 p.m. The third at 4:25 p.m.

The prisoner who appeared at 8:50 a.m. was the only one who received parole. The other two were denied. The decision had nothing to do with the men’s ethnic backgrounds, crimes or sentences.

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By Insights Account on 2/23/2012 9:46 PM

By Susan Waldman, ZilYen (published Feb. 22, 2012, in The Washington Post)

Great brands and communications are always built on a foundation
of who you are and what you stand for in the world. Ask Susan G. Komen For the Cure about what happens when your supporters disagree with your values and, by extension, your politics.

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By Insights Account on 2/18/2012 10:37 AM

By Paul Duning

“Marketers have always been able to target people, but never in the course of human history has there been such a networked eco-system of peer-to-peer decision making behavior that is actually driving what we buy. So now what?”

As Social Media Week kicked-off, R2integratd CEO Matt Goddard led the DC Chapter of the American Marketing Association (AMADC) in the first of a series of
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By Insights Account on 2/15/2012 9:09 PM

By Matt White, White+Partners

The "depression" years followed by the "war" years
had created the perfect backdrop for the "let's have some fun years." That was the 60's, or at least the early 60's. Americans were young, we had money and our lust for material goods was being fueled by men who were only too happy to make these new products seem essential to our everyday lives.
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By Insights Account on 2/11/2012 5:13 PM

Robert Rehg & Monique Hanis

One of the more interesting programs Capitol Communicator attended recently was IABC DC/Metro's February chapter meeting where Monique Hanis, director of communications and spokesperson for the Solar Energy Industries Association (SEIA), and Robert Rehg, president of Edelman Washington, shared a case study of how the solar industry responded to the Solyndra Read More »